business– tag –

This theme would be a critical issue especially for the business suit industry. In Japan, the industry is in danger of extinction. As time passed, office clothing became more and more casual, and less and less people wore a business suit. I think the fundamental reason for the decline would be the fact that business suits are uncomfortable.

If the risk is that high, I’d rather leave it to the self-appointed weirdos like Elon Musk. I became the first penguin to quit the Japanese New Year's card ritual—a decision I sometimes regret when I see my empty mailbox. Quick decisions are overrated. The value of a product is often measured by the emotional weight of its memory, not just its sales trend.

Academically, the value of things is composed of three factors: rarity, utility, and timeliness. Let's put aside timeliness here because things get too complex. First of all, diamonds are no longer so useful at least in industrial activities because we can artificially make them. Let's rule out utility. Next, what about rarity? Do you still believe diamonds are rare?

Do you know how many decisions you make in a day? Including trivial ones, like blowing your nose or reading this article, for example. It is said to be about 35,000. Do you believe we can make such many decisions logically and rationally? Of course, not. It's beyond our capacity. We make most (65%) of our daily decisions based on our emotions and biases.

【What's the civil engineering heritage?】 Does your city or region have civil engineering heritage? They may be a big bridge, dam, bund, tunnel, and any construction or architecture that have a significant impact on the development of l...

【Wood lathe craftsman in Hokkaido】 The other day, I attended a trila session of wood lathe. It was a rare opportunity to learn from a veteran craftsman, who has 60 years of experience in this field. Until a decade ago, all the legs of ...

Why are humans driven to advertise brand names? I explore the human ego through three cases: the "kindergarten effect" of logo prints, the authenticity trap of the New Era sticker, and the brilliant irony of Maison Margiela’s four white stitches. The conclusion? We can never escape the desire for approval—only change the subtle way we show it off.

【The highest compensation on disaster-related court dicisions】 Last month, two important disaster-related court decisions were handed down in Japan. The first was a lawsuit by shareholders against the former management of Tokyo Electri...

Do you like video games? Me? I have no interest at all. When I was a kid, almost all the classmates had Nintendo Entertainment System, but I didn't. No matter how hard I wished for it, my parents didn't give the nod. Alternatively, I sometimes went to my friends' houses to play video games, but it was not so fun because the friends were much better. When I was a college student, Biohazard was released. I bought PlayStation myself to play it. The time came when my dream came true, but probably it was too late. I didn't get into it.

I now find the debate over high school baseball far more interesting than the baseball itself. The uncertainty of human judgment is the ultimate entertainment, whether in figure skating or the Oscars. We proudly announce that our new chair won the Red Dot 'Best of the Best' entirely on the merit of our design—without any behind-the-scenes politics!