business– tag –

【Do you think you say thank you enough?】 What about your thank you? My mother very often told me this when I was a kid. Even if it's minor stuff like asking to pass something on the table and forgetting to say thank you, she was naggin...

Do you know a photo-sharing app called Dispo? Humans basically dislike being kept waiting, but even such primitive human nature may be changing among the new generation people somehow.

【New Coke, the greatest failure of the century in marketing】 Coke VS Pepsi, this was a very important issue when I was a kid with a limited budget. In the early 1980's PepsiCo launched a big marketing offensive, like aggressive compara...

Alcantara is almost a synonym for luxury artificial leather. Some people may be likely to avoid it just by hearing the word "artificial," but Alcantara looks and feels real suede leather. Most of them have already been produced from renewable biomaterials. Compared with genuine leather of which production (especially in the tanning process) puts a heavy burden on the environment, Alcantara can be said to be much more eco-friendly.

Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money.

An office environment well reflects a social structure. A typical Japanese office environment is hierarchical and cooperative (less privacy), which is completely different from the environment provided by remote work. Let's see how it has been changed in Japan in the post-Corona era.

【A hardship destined for Japanese workers】 You won't read to the end of this article because the average human attention span is down to only eight seconds. It's one second shorter than that of goldfish. I remember I read many articles...

Let's enjoy doing something inefficiently. What we will see after seeking efficiency is the world where humans are not necessary. The direct marketing is not good in efficiency and takes longer before bearing fruits, but it more than makes up for such disadvantages. We can communicate closely with customers, and it must be fun.

Malcolm Gladwell has written we must spend at least 10,000 hours to become a true master of any skill. It seems almost impossible for a generalist to aim for a specialist from today. Can we (generalists) escape this certain death?

What feels psychological pleasure is our ego. It is designed flexible to maintain various human relationships. Consequently, our evaluation criteria in beauty are likely to change. Now people's evaluation criteria in beauty have changed due to environmental consciousness, and so, I hope you will like our furniture made of wood with natural characters as shown in the image of this article.