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Marketing Tips
The Beautiful Illusion: Why Our Eyes are Wired to Change
In Japan, we say you’ll get used to an "ugly" face in three days. Join me as I explore why my friend’s movie-star girlfriend wasn't what I expected, the cynical wisdom of Japanese proverbs, and how CondeHouse convinced the world that a knot in a piece of wood is more beautiful than a perfect surface. -
Marketing Tips
The Heritage of Trust: Why “Made in Japan” is a Time Machine
In 1955, Doc Brown thought Japanese tech was a joke. By 1985, it was the best in the world. As Tesla overtakes Toyota, join me as I reflect on the hard-won legacy of "Made in Japan," the emotional history of our manufacturing ancestors, and why CondeHouse is committed to preserving this global trust for the next generation. -
Marketing Tips
What Is True Rich Life? Market Principles Are Always Right?
【Furniture making is an endangered business in Japan】 Last month, the Ministry of the Environment announced that a butterfly species (shown in the above image) endemic to Japan might have been extinct. The butterflies inhabited only in... -
Japanese Culture and Traditions
How Over-Engineering Problems Slow Down Japanese Businesses
【Using a chainsaw to cut butter】 The above words are a wise saying by Barry Commoner, an American biologist, to express the inefficiency of nuclear power generation. By the way, the topic of this article is not about energy policies; N... -
Marketing Tips
How a Weak Yen Could Affect Your Wallet
The huge bubble burst in 1991, and the Japanese economy completely collapsed. The era after the bubble burst was once called "lost two decades" but now becomes "three decades". The long and severe domestic competitions force most of us to withdraw from the market. Remaining survivors are companies of real value where people continue to work diligently even at lower wages. Japanese products were thought to be "good but expensive" in the past but nowadays have changed to "good and cheap". There's no reason not to buy Japan (our products) now! -
Marketing Tips
Why Do We Let Social Divisions Keep Us Apart?
The range of information we access to gets narrower because we can't imagine information we've never known; nor search for such information even on the internet. Making matters worse, the internet only provides information related to our interest. -
Marketing Tips
The Mistaken Order: Why Your Flaws are Your Greatest Brand
If a waiter brings you the wrong dish, do you get angry or smile? Discover how a restaurant run by people with dementia is rewriting the rules of marketing. Join me as I deconstruct the "Jam Theory," expose the futility of microscopic product differentiation, and explain why the most important thing we build at CondeHouse isn't just a chair—it’s a meaningful connection. -
Marketing Tips
The Difference in Production Management Between Ferrari and Toyota
【Production in Ferrari and Toyota】 According to the government, we have experienced the longest economic expansion since after the WWII. There is no doubt that it seems like we ordinary people are left out of the economic boom. Surpris... -
Marketing Tips
The Fentanyl Paradox: How Japan’s Detail Obsession Kills Productivity (and Saves Furniture)
Japan ranks last in G7 labor productivity—a price we pay for being pathologically detail-oriented. We illustrate this paradox with police exhibits: The Japanese criminal display is a museum piece; the Canadian one is just evidence. Discover why this neurotic trait is the "proof of quality" that makes our perfectly aligned tool racks—and our high-end furniture—a subject of foreign awe. We are sacrificing the forest for the millimeter. -
Marketing Tips
The Good and Evil of the Internet We Should Know
【Google search results vary depending on the person】 Did you know that your Google search results were different from mine even if we use the same search words? You may still believe there are some big general trends in the world, and ...
