food– tag –
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Japan Travel in the Know
The Paradox of Elegance: Why Soba is First Date Material (and You Should Eat it in Hokkaido)
Why is Soba, a grain historically associated with poverty, considered Japan's most elegant noodle—the ultimate first date material? I explore the Paradox of Elegance and the Pavlovian ritual of Shin-Soba (New Soba) season. I conclude with local pride, recommending OKADA, an exquisite Soba restaurant in our buckwheat heartland of Asahikawa—a Tangible Cultural Property where the historic garden view will enhance your appreciation of the elegant grain. -
Japan Travel in the Know
The 3-Day Curry Ordeal: Why Hokkaido’s Soup Curry is a Masterpiece of Survival
In a Japanese home, the mother is an absolute dictator, and the law is: "You shall eat curry for three days straight." Discover the hilarious reality of Japanese soul food, the "level 10" bravery of Indian spice elites, and why the best soup curry in Asahikawa is served in a showroom full of designer chairs. -
Japan Travel in the Know
The Zen of the Scoured Pot: Why Hard Work Still Tastes Better
Modern logic says anyone can be a chef with a good recipe, but the story of Kiyomi Mikuni proves otherwise. From scrubbing pots at the Imperial Hotel to becoming a global icon, join me as I explore the "illogical" beauty of hard work and the extraordinary Hokkaido restaurant where his philosophy—and our chairs—come together. -
Marketing Tips
What We Should Consider Before We Make a Company Mission
【The reason why I don't use food delivery service】 Uber Eats, Wolt, Foodpanda, etc. Food delivery businesses appear to be prosperous everywhere in the world. In addition, many restaurants have started to-go service, and accordingly, ma...
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