furniture– tag –
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Marketing Tips
How to Use 3D Data for Furniture Production
【Symbol grounding problem: CNC machines and a zebra】 When I first saw CNC machines working at our factory, what came up to my mind was the image of a zebra, funnily enough. To be more precise, it was a sense of superiority to AI that I... -
Marketing Tips
How to Restore Wooden Furniture
To tell the truth, there's not much profit in restoration work. Every piece of furniture has its own condition made in long-term use. We must exam each and every one of them, remove the upholstery and coating carefully, and decide on how it needs to be restored. It takes time and is unable to be streamlined because no two conditions are the same, but we believe this is something we have to do. -
Marketing Tips
How to Make a Wooden Chair #2
What if we gather all our technologies to make furniture without any thought of cost? This is the starting point of our Lux collection, but the financial crisis drove us to change the concept of the Lux collection itself. Even though how much we improved quality, the market conditions didn't allow luxury goods any more, at least in Japan at that time. We had to apply all of our technologies to cost reduction as well. -
Marketing Tips
How to Make a Wooden Chair #1
【The long-selling chair was born unexpectedly】 This is a story about one of our long-selling chairs, of which name is "Golfer." You will find it in the line from the rear leg to the backrest. The back part of the chair frame looks like...