furniture– tag –
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Marketing Tips
The Morgan 4/4 Elegy: Is Your Free Will Just a Myth?
Morgan 4/4 survived for 80 years only to be killed by a spreadsheet. Join me as I deconstruct the "irrational" beauty of the wooden car frame, argue against the myth of free will in neoliberalism, and explain why the survival of the Morgan is a mirror for the future of the wooden furniture industry. -
Marketing Tips
Why Mirrors Reverse Left and Right
【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem... -
Marketing Tips
The Uncanny Valley: Why “Almost Human” Creeps Us Out
If Totoro looked like a human, he’d be the star of a horror movie. This article explores the "Uncanny Valley"—the psychological dip where "almost human" becomes "terrifying." Learn why we fear zombies and how organic furniture design avoids the "creepy" factor to create true comfort. -
Marketing Tips
The Nirvana Paradox: Why I Chose Craftsmanship Over Grunge
I once thought I was a genius for shooting BB holes into my mother's Beatles records. I was wrong. Join me as I deconstruct Nirvana’s "forbidden" destruction of rock, argue why cave-painting Neanderthals were the original punks, and explain why at CondeHouse, we believe that staying "Pre-Nirvana" in our commitment to quality is the most radical thing we can do. -
Marketing Tips
How to Get Free from the Desire to Be Free
【Free from desire for possesions?】 A house surrounded by a white picket fence, a SUV, two kids, a dog, and a stable job. Many people once believed they were essential components of a dream life. Now, the times have changed, and the era... -
Marketing Tips
Which Is More Important, Speed or Quality?
【Speed and quality are not trade-off】 Leap before you look. Haste makes waste. These are famous ancient proverbs, meaning opposite to each other. It seems a speed-vs-quality issue has been long bothering us human beings. Speed, however... -
Marketing Tips
The Legend of a “Mad” Craftsman: Why Dictatorship Was Necessary
Democracy is for stable times; revolution requires a dictator. Join me as I explore the terrifying, brilliant, and "mad" passion of our founder. From the aesthetics of Steve Jobs to the gamble of the Japanese dining chair, this is a story of how one man’s refusal to compromise built a legacy that supports a thousand lives today. -
Marketing Tips
How to Design Furniture (Michael Schneider) #2
【Design something to fascinate even people with less materialistic desires 】 This time, Michael talks about how product designs would change according to the changes in the market, especially about changes due to the recent rise of sub... -
Marketing Tips
How to Make a Wooden Chair #5
【Tense chemistry made in the process】 No matter how many times they have gone through the same process, the product development team gets tense when presenting the first prototype of a new design to designers and receiving their initia... -
Marketing Tips
The Magic of the Master: When a “No-Name” Maker Met a Legend
In 1981, a legend met a group of craftsmen who were "abnormally intense" about creation. Discover the story of our first collaboration with Riki Watanabe, the nightmare of balancing a rocking chair, and why managing a team of master creators is a daily battle of "trembling fear" and excitement.
