japanese culture– tag –

The Cold Rice Test: Why Your Microwave Is Useless. Truly exceptional rice remains delicious even when cooled—a cultural point missed by the microwave generation. We explore the brutal efficiency that made rice, not wheat, the cornerstone of Japan, sustained by 400,000 km of ancestral labor (ten turns around the Earth). This profound history culminates in a farmer-run curry house where a simple meal becomes a 10,000-year philosophical experience.

In Japan's economy, we take turns playing the servant and the served. But as a traveler, you get to skip the "Hell" and enjoy pure "Heaven." Explore the cult of Dormy Inn—the hotel chain that offers free noodles, hot springs, and gourmet breakfasts—and learn why spending your savings on Hokkaido craftsmanship is the smartest move you can make.

Why are humans driven to advertise brand names? I explore the human ego through three cases: the "kindergarten effect" of logo prints, the authenticity trap of the New Era sticker, and the brilliant irony of Maison Margiela’s four white stitches. The conclusion? We can never escape the desire for approval—only change the subtle way we show it off.

【Giant trees are symbolic of the nature 】 Giant trees are nurtured over a long period of time to be symbolic of the nature or climate of the land. They have been the home of various creatures, the object of people's faith, and the symb...

【What's the Niseko HANAZONO hill climb?】 The 11th running of the Niseko HANAZONO hill climb was held on August 7th. This is a road race time trial to Niseko Annupuri Goshiki Onsen (Niseko Town boundary, elevation 796m). The total lengt...

Many adults feel the Sunday night dread—in Japan, the Sazae-san Syndrome—proving animated shows are a universal part of our lives. Global hits like Attack on Titan demonstrate that anime is now a complex, adult medium, forming a market independent of Disney. Smart marketers are leveraging this by realizing high-quality collaborations between anime characters and Japanese traditional crafts. I admire pioneer PREMICO, whose marketer requires directors to read the source manga to build genuine attachment. This synergy—modern emotional appeal breathing life into ancient craft—is the key to a vibrant Japanese economy.

What is the limit of the online experience? We argue it’s the soundwave that hits your internal organs during a Japanese fireworks festival. We explore the 'Sliding Peony' innovation, revealing how fierce skills competitions in pyrotechnics (and woodworking) fuel continuous craftsmanship.

【A virtual hotel built on the bedrock of Daisetsuzan】 Recently our company launched a virtual hotel, Hokkaido Rock House designed by Sou Fujimoto. It is built on the bedrock of Daisetsuzan in Hokkaido. I am sure that anyone who was bor...

【Asahikawa is a paradise of rivers】 The bike path along the river is one of the most comfortable road to run in Asahikawa. Most of pedestrian and bike paths laid out on the top of embankments. You can pedal along the river to your hear...

Why are Japanese men paralyzed by the idea of buying a simple bouquet? I analyze the Richard Gere Effect: the shame of gifting flowers in a "classless" society. The paralysis is compounded by the Labyrinth of Japanese flower etiquette—from avoiding red to banning potted plants. I conclude by confessing that all this intellectual agony leads to a single point: the humble Begonia we planted in front of our factory.