marketing– tag –

【Wood lathe craftsman in Hokkaido】 The other day, I attended a trila session of wood lathe. It was a rare opportunity to learn from a veteran craftsman, who has 60 years of experience in this field. Until a decade ago, all the legs of ...

Why are humans driven to advertise brand names? I explore the human ego through three cases: the "kindergarten effect" of logo prints, the authenticity trap of the New Era sticker, and the brilliant irony of Maison Margiela’s four white stitches. The conclusion? We can never escape the desire for approval—only change the subtle way we show it off.

Is the Dyson vacuum worth it? I argue that its value is not in superior functionality—it's surprisingly high-maintenance and messy—but in its entertainment factor. The transparent dust case provides catharsis by letting us directly witness the result of cleaning. More importantly, the gun-like trigger makes me feel like a hit man or a Ghostbuster. Dyson succeeded by redefining "cleaning" as an action for catharsis, not just efficiency. This challenges us at CondeHouse: Can we make a chair as fun and cathartic to sit in as the Dyson is to clean with?

Do you like video games? Me? I have no interest at all. When I was a kid, almost all the classmates had Nintendo Entertainment System, but I didn't. No matter how hard I wished for it, my parents didn't give the nod. Alternatively, I sometimes went to my friends' houses to play video games, but it was not so fun because the friends were much better. When I was a college student, Biohazard was released. I bought PlayStation myself to play it. The time came when my dream came true, but probably it was too late. I didn't get into it.

Japan has more than 6000 high schools, about 4000 of which have a baseball team. Every summer, there's a championship to decide the best team in Japan. Many people get excited, and fortunes are moved. On the other hand, people called a man with good sense raise voices against the trend, like "Don't prey on the innocent effort of high school kids." To be honest, I doubt if high school kids are such innocent, though.

【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too...

Why do the colorful feathers of male peacocks attract female peacocks? Some people may accept the simple explanation: "Because they are beautiful," but I never did. In all through my school days from primary to university, I was an enthu...

I begin by sharing my "romantic secret"—that snow-lit Hokkaido nights glowed orange—a secret quickly debunked by my wife's superior knowledge. This orange glow, caused by sodium lamps, is now disappearing due to energy-saving LEDs. I lament this because the lights attracted stag beetles, which were easily collected near acorn trees (Oak)—the same wood we use for our furniture. This Hokkaido Oak shares another legacy: it provides the essential cask material for some of the world's finest Japanese Whisky. The light may be gone, but the resilience of the acorn tree quietly connects the past, fine whisky, and our furniture.

【Do you think you say thank you enough?】 What about your thank you? My mother very often told me this when I was a kid. Even if it's minor stuff like asking to pass something on the table and forgetting to say thank you, she was naggin...

In the early 90's when I was a kid, the zoo was so boring and a little creepy. It was like a horror movie scene of Stephen King: there were few people; animals were deathly still; old and rusty attractions made a squeak (in the amusement area in the zoo). In 1995, the zoo took the first step to the great comeback by the inauguration of a new director.