marketing– tag –

【Wood lathe craftsman in Hokkaido】 The other day, I attended a trila session of wood lathe. It was a rare opportunity to learn from a veteran craftsman, who has 60 years of experience in this field. Until a decade ago, all the legs of ...

Why are humans driven to advertise brand names? I explore the human ego through three cases: the "kindergarten effect" of logo prints, the authenticity trap of the New Era sticker, and the brilliant irony of Maison Margiela’s four white stitches. The conclusion? We can never escape the desire for approval—only change the subtle way we show it off.

Is the Dyson vacuum worth it? I argue that its value is not in superior functionality—it's surprisingly high-maintenance and messy—but in its entertainment factor. The transparent dust case provides catharsis by letting us directly witness the result of cleaning. More importantly, the gun-like trigger makes me feel like a hit man or a Ghostbuster. Dyson succeeded by redefining "cleaning" as an action for catharsis, not just efficiency. This challenges us at CondeHouse: Can we make a chair as fun and cathartic to sit in as the Dyson is to clean with?

I failed at Nintendo but mastered the art of "logical nonsense." Join me as I explore why scalability creates billionaires, why great chefs are moving to YouTube, and how our "Hokkaido Rock House" is turning architecture into a global, scalable experience—all while I daydream about dinner.

I now find the debate over high school baseball far more interesting than the baseball itself. The uncertainty of human judgment is the ultimate entertainment, whether in figure skating or the Oscars. We proudly announce that our new chair won the Red Dot 'Best of the Best' entirely on the merit of our design—without any behind-the-scenes politics!

【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too...

Why do the colorful feathers of male peacocks attract female peacocks? Some people may accept the simple explanation: "Because they are beautiful," but I never did. In all through my school days from primary to university, I was an enthu...

I begin by sharing my "romantic secret"—that snow-lit Hokkaido nights glowed orange—a secret quickly debunked by my wife's superior knowledge. This orange glow, caused by sodium lamps, is now disappearing due to energy-saving LEDs. I lament this because the lights attracted stag beetles, which were easily collected near acorn trees (Oak)—the same wood we use for our furniture. This Hokkaido Oak shares another legacy: it provides the essential cask material for some of the world's finest Japanese Whisky. The light may be gone, but the resilience of the acorn tree quietly connects the past, fine whisky, and our furniture.

【Do you think you say thank you enough?】 What about your thank you? My mother very often told me this when I was a kid. Even if it's minor stuff like asking to pass something on the table and forgetting to say thank you, she was naggin...

For a child in the 90s, Asahiyama Zoo was a "hell" of boredom. Today, it is a miracle of life. Explore the revolutionary shift from "caged animals" to "flying penguins" and see how this local success story inspired CondeHouse to turn their furniture factory into a spectacle of human craftsmanship.