marketing– tag –
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What Makes Expensive Goods Look Expensive?
【Are we just tricked by price tags?】 Why do expensive goods look expensive, and vice versa in most cases? Do high price tags or brand names just hypnotize us into believing so? I sometimes even suspect makers intentionally make low-pri... -
What Will Make a Big Impact in Business
【What is the difference between success and failure of business?】 What do you think is the difference between success and failure of business? What would you say if asked to analyze a case of a restaurant doing great in the place where... -
What Is Work? Do We Still Have to Work?
Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money. -
Can Little Lies Be Good for Us?
【A world without lies】 How many lies did you tell yesterday? It is said that we lie more than 200 times a day, no worries. "The innovation of lying" is the title of a comedy movie, not new but more than 10 years ago. The movie really w... -
Which Is More Important, Speed or Quality?
【Speed and quality are not trade-off】 Leap before you look. Haste makes waste. These are famous ancient proverbs, meaning opposite to each other. It seems a speed-vs-quality issue has been long bothering us human beings. Speed, however... -
Simple Ways to Spend Money Wisely
Spending money seems as difficult as making it because we are likely to make a decision emotionally rather than rationally. Let me share an interesting paper by Harvard psychologists. "Money can't buy happiness. This sentiment is lovely, popular, and almost certainly wrong." One of the coauthors, Daniel Gilbert started the paper with such a sensational introduction, proposing the eight money principles to guide our spending. -
How to Turn Just-Looking Customers into Buyers
【What is b8ta?】 The epoch-making business was born in the Silicon Valley in 2015. It's b8ta, and finally arrived in Tokyo, Japan last year (2020, but the above image is the shop in another area). Let me explain their business model in ... -
The Best Type of Content for Marketing Goals
【We're competing for people's time online】 What's the difference between Black Friday and Cyber Monday? As I checked them on Wikipedia, the former words came into use in 70's; the latter was just born in 2005. I feel both are fast spre... -
What Is the Key to Survival in Business
【The business world is a battlefield where wolves are killing each other?】 In the movie "Wolf of Wall Street," Jordan Belfort sounded off "I've been telling you guys not to take no for an answer, to keep pushing, to not hang up the pho... -
Worker Ant Theory: No Such Thing as Useless Workforce
The worker ant theory has become known by many people recently, but do you know why 20% of ants or people become lazy? It's for making swarms or groups resilient. Lazy ants or people are not useless but important reserved power in an emergency.