marketing– tag –
-
What Makes Expensive Goods Look Expensive?
【Are we just tricked by price tags?】 Why do expensive goods look expensive, and vice versa in most cases? Do high price tags or brand names just hypnotize us into believing so? I sometimes even suspect makers intentionally make low-pri... -
What Will Make a Big Impact in Business
【What is the difference between success and failure of business?】 What do you think is the difference between success and failure of business? What would you say if asked to analyze a case of a restaurant doing great in the place where... -
What Is Work? Do We Still Have to Work?
Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money. -
Can Little Lies Be Good for Us?
【A world without lies】 How many lies did you tell yesterday? It is said that we lie more than 200 times a day, no worries. "The innovation of lying" is the title of a comedy movie, not new but more than 10 years ago. The movie really w... -
Which Is More Important, Speed or Quality?
【Speed and quality are not trade-off】 Leap before you look. Haste makes waste. These are famous ancient proverbs, meaning opposite to each other. It seems a speed-vs-quality issue has been long bothering us human beings. Speed, however... -
The Stock Market vs. The Cereal Aisle: The Paradox of Spending
We lose money on stocks but save on cereal. We buy expensive chocolate only for others. Discover the hilarious financial paradoxes of a "Master of Adaptation" and learn why Harvard psychologists might actually suggest you buy a high-quality chair for a decade of daily happiness. -
The “No-Pressure” Revolution: From b8ta to the Modern Furniture Shop
I used to buy new clothes and get a haircut just to visit a high-end store. Join me as I explore "Luxury Anxiety," the genius RaaS model of b8ta, and why we’re transforming CondeHouse showrooms into spaces where you can relax, touch, and feel—no rehearsals or special outfits required. -
The Art of the Long Way Round: Why My Marketing Strategy is 90% “Nonsense”
Marketing in the age of commodity is no longer about the product; it's about the connection. Join me as I reveal the "wicked" motivations and the 3-step logic behind our blog—and why I'm choosing to take the scenic route to find the readers I truly want to connect with. -
What Is the Key to Survival in Business
【The business world is a battlefield where wolves are killing each other?】 In the movie "Wolf of Wall Street," Jordan Belfort sounded off "I've been telling you guys not to take no for an answer, to keep pushing, to not hang up the pho... -
The Necessary Slacker: Why Your High-Performance Team Needs More “Lazy Ants”
Can laziness save your company? Starting with the challenge of defining life (like the virus test), I pivot to the Worker Ant Theory, which suggests every team needs a 20% "lazy reserve" to build resilience. I analyze the potential fragility of our highly efficient Hokkaido factory and propose the bold solution: strategic resource allocation—starting with me leaving the office early.