marketing– tag –

Let's enjoy doing something inefficiently. What we will see after seeking efficiency is the world where humans are not necessary. The direct marketing is not good in efficiency and takes longer before bearing fruits, but it more than makes up for such disadvantages. We can communicate closely with customers, and it must be fun.

Why is my childhood memory of fishing massive trout denied by my own father? I reject the boring brain science answer and propose my own theory: we glorify memories because we unconsciously know that every perfect moment is non-reproducible—a transient miracle resulting from accidental factors. This philosophical concept leads directly to our furniture: because no two pieces of wood are the same, every table is inherently non-reproducible, making it a unique partner destined to be glorified, just like your best memories.

What feels psychological pleasure is our ego. It is designed flexible to maintain various human relationships. Consequently, our evaluation criteria in beauty are likely to change. Now people's evaluation criteria in beauty have changed due to environmental consciousness, and so, I hope you will like our furniture made of wood with natural characters as shown in the image of this article.

The range of information we access to gets narrower because we can't imagine information we've never known; nor search for such information even on the internet. Making matters worse, the internet only provides information related to our interest.

【Differentiation doesn't work any more】 How to differentiate an item from other products in the market? Many marketers keep thinking all the time, but differentiation in value is no longer a determinant factor for survival in the curre...

In Tokyo last year opened a unique restaurant. The name is “Restaurant of Mistaken Orders.” All the servers working there are people living with dementia, and they may or may not get your order right. Customers are supposed to accept mistaken orders, considering "This may be good, too." with a big heart.

【The identity of hydra】 Do you know creatures called hydra? Even if being cut in pieces (three, for example), they completely re-produces the three fragments to become three organisms, namely three hydras. If we acquire the super abili...

【Google search results vary depending on the person】 Did you know that your Google search results were different from mine even if we use the same search words? You may still believe there are some big general trends in the world, and ...

What if we gather all our technologies to make furniture without any thought of cost? This is the starting point of our Lux collection, but the financial crisis drove us to change the concept of the Lux collection itself. Even though how much we improved quality, the market conditions didn't allow luxury goods any more, at least in Japan at that time. We had to apply all of our technologies to cost reduction as well.