marketing– tag –

Let's enjoy doing something inefficiently. What we will see after seeking efficiency is the world where humans are not necessary. The direct marketing is not good in efficiency and takes longer before bearing fruits, but it more than makes up for such disadvantages. We can communicate closely with customers, and it must be fun.

Why is my childhood memory of fishing massive trout denied by my own father? I reject the boring brain science answer and propose my own theory: we glorify memories because we unconsciously know that every perfect moment is non-reproducible—a transient miracle resulting from accidental factors. This philosophical concept leads directly to our furniture: because no two pieces of wood are the same, every table is inherently non-reproducible, making it a unique partner destined to be glorified, just like your best memories.

In Japan, we say you’ll get used to an "ugly" face in three days. Join me as I explore why my friend’s movie-star girlfriend wasn't what I expected, the cynical wisdom of Japanese proverbs, and how CondeHouse convinced the world that a knot in a piece of wood is more beautiful than a perfect surface.

The range of information we access to gets narrower because we can't imagine information we've never known; nor search for such information even on the internet. Making matters worse, the internet only provides information related to our interest.

【Differentiation doesn't work any more】 How to differentiate an item from other products in the market? Many marketers keep thinking all the time, but differentiation in value is no longer a determinant factor for survival in the curre...

If a waiter brings you the wrong dish, do you get angry or smile? Discover how a restaurant run by people with dementia is rewriting the rules of marketing. Join me as I deconstruct the "Jam Theory," expose the futility of microscopic product differentiation, and explain why the most important thing we build at CondeHouse isn't just a chair—it’s a meaningful connection.

【The identity of hydra】 Do you know creatures called hydra? Even if being cut in pieces (three, for example), they completely re-produces the three fragments to become three organisms, namely three hydras. If we acquire the super abili...

【Google search results vary depending on the person】 Did you know that your Google search results were different from mine even if we use the same search words? You may still believe there are some big general trends in the world, and ...

In 2008, the world was falling apart. At CondeHouse, we decided to fight back by creating the impossible. Explore the technical "miracles" of the WING Lux chair—from seamless joints to the "pulse of life" found in its curves—and discover how a financial crisis pushed us to our greatest heights.