Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of the profitable items in the canned-drink market. A Japanese beverage company launched a canned coffee named with “WEST” about 20 years ago, but it didn’t sell at all. They just changed the name to “BOSS,” and it became a big hit and still sells very well. The lesson we can learn here is names are important, sometimes more important than the contents.
In that sense, the name of our hometown (ASAHIKAWA) is at a disadvantage outside Japan because it’s not easy for non-Japanese people to pronounce. In fact, even most of our overseas business partners may not remember the name correctly, I guess. Today, I’d like to show some images (related to the furniture industry) to promote ASAHIKAWA, the Japanese mecca of wooden furniture.
Kagu Lounge at Asahikawa Station
Photo Credit: Kagu Lounge at Asahikawa Station
Asahikawa Design Center
Photo Credit: Asahikawa Design Center
He is travelling around the world. His passion is to explain Japan to the world, from the unique viewpoint accumulated through his career: overseas posting, MBA holder, former official of the Ministry of Finance.
Photo Credit: https://www.condehouse.co.jp/