2020– date –
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Myths About Efficiency and Rationalization You Probably Still Believe
【All the cities become similar to each other】 Before the COVID, I traveled around the world. When it was best in efficiency but worst in working environment, I visited five countries in a week. Such hasty trips got me disoriented. For ... -
Do You Know Zappos? A Great Lesson Learned from Their Business
【The customer-obsession policy of Zappos creates many loyal customers】 The other day, right after passing through the cashier of a supermarket, a pack of eggs slipped from my shopping basket and fell to the floor. In that moment, every... -
The Truth of Consumer Behavior: Love It or Not Rather Than Good or Bad
【MBA frameworks are no longer sufficient】 AIDMA, PDCA, SWOT, PEST, 3C, 4P, STP, KGI, KPI, etc. I was so excited when learning these business frameworks in an MBA course more than 10 years ago. I naively believed I had gotten a key to t... -
The Wisdom in Adapting: Why We Shouldn’t Fear Change
What feels psychological pleasure is our ego. It is designed flexible to maintain various human relationships. Consequently, our evaluation criteria in beauty are likely to change. Now people's evaluation criteria in beauty have changed due to environmental consciousness, and so, I hope you will like our furniture made of wood with natural characters as shown in the image of this article. -
Great Expectations Are Hope That the Sun Also Rises
【The wane of the king TOYOTA】 Elon Musk started TESLA in 2003. Only 17 years from then, he finally snatched the world top position from TOYOTA in the total market value. The news made me feel the big change of the times and also someho... -
Why Spring Bursts Brightly in Hokkaido
【A home is a place to long for from a distance】 A journey itself is worthless, but it's what we learn from a journey that counts. It is a part of the subject of my previous article. As some of the readers may notice, it is inspired by ... -
The Identity Crisis of Hokkaido: A Journey Through “Desperate” Town Taglines
When conservative civil servants try to be creative, the results are often hilariously sorrowful. Explore the baffling world of Hokkaido's town taglines—where bells and flowers become "unique" features—and discover why Asahikawa chose furniture over its 100 rivers. -
Which Is More Important, Productivity or Human Dignity?
【A disposable worker】 Today, by writing this article, I try to make a stir in the philosophy of productivity improvement. I know it's very very tiny one, though. When I decided to resign from Japan Air Self-Defense Force (JASDAF), the ... -
The Machu Picchu Trap: Why You Should Stop Looking for Yourself and Start Digging
If travel truly made you wiser, you'd notice how bored everyone is by your stories. Explore a humorous yet biting critique of the modern "self-discovery" trend and discover why Hokkaido's craftsmen find more truth in wood than others find in Machu Picchu. -
This Is the Background of Product Development
【Sapiens: A Brief History of Humankind by Yuval Noah Harari】 I assume many of you have already read the book, "Sapiens: A Brief History of Humankind" by Yuval Noah Harari. It's full of intellectual excitement. Truth is always stranger ...