MONTH

2021年12月

    • December 20, 2021
    • September 21, 2022

    Do You Know How Neo Came Back in the Matrix?

    The long awaited release of The Matrix Ressurections! “The Matrix Ressurections” was just released in Japan on 17th December, first in the world. Dodge this? No way! I will go to a theater this Sunday, the very first day of my year-end vacation. Due to its complex storyline, it has many different interpretations. Spoiler alert for those who haven’t seen any of the series! Since I knew that Neo (or a savior story) was also a part of the Matrix for AI to learn human thought processes and update its system, almost all the events in the movies came to easily make sense to me. To be honest, there’s one exception. Was Trinity’s kiss required to revive Neo, though he himself is the almighty Matrix? It’s “super compensation” that makes Neo get stronger It seems many people have the same doubt as me. You can find many different interpretations on […]

    • December 17, 2021
    • September 28, 2022

    What to Do in Japan: How to Spend New Year’s Eve in Japan

    What we do for Christmas in Japan Almost all the cities are filled with Christmas decorations in this season, though the percentage of the Christian population is only 1% in Japan. As I wrote before, we are good at cream-skimming other cultures but may be wrong a little about Christmas. Guess what the Japanese Christmas specialty food. Surprisingly, it’s KFC! In fact, you can’t get it without a reservation in Christmas time in Japan. This is said to have started from a lie by a shop manager of KFC in 1970. He spread it around “Everyone eats fried chicken in Western countries in Christmas time!” He must have been a genius marketer, and KFC Holdings Japan, Ltd. owes a fortune to him. Year-end cleaning after Christmas You can see the distinctive feature of our cream-skimming skills right after Christmas day. All the decorations are quickly removed; people don’t even look […]

    • December 14, 2021
    • October 1, 2022

    The Effective Marketing Tips: How to Survive the World in the Era of Magic

    Even now, many things are black-boxed to us Once upon a time, fortune-tellers, exorcists, or shaman offered prayers to forecast the weather, cure diseases, etc. That would look primitive, idyllic, and non-scientific to people today including me. Do you believe we are progressing compared with the past? I don’t know how Amazon knows my tastes, though I very often bought books as it recommends. I spend much time in using a PC and smartphone every day, but if they go weird even a little, the least I can do is just to curse and ask for help from a tech. What is the difference between the past and the present? As some sociologists have claimed for the couple of years, it seems the world is back to the era of magic. People want to see the process Most of the major restaurant chains employ a system called a “central kitchen.” […]

    • December 10, 2021
    • September 28, 2022

    Where to Visit in Hokkaido: FRATELLO DI MIKUNI by the Best Chef in Japan

    A long ascetic practice is meaningless? Once, it was said that 11 years were required to become a full-fledged sushi chef. Young people had to bear up long working hours, which was taken for granted in the Japanese artisan industries. The pros and cons have been discussed for several years, and many people now come to think it’s just useless. They claim even high school kids can reach the level of a full-fledged sushi chef if they have good and fresh ingredients and a perfect recipe quantified in detail. As the metaphor of high school kids may be exaggerating, I think their claim would be logically correct. The best chef in Japan is a man of ascetic habits Kiyomi Mikuni is the most famous Japanese chef born in Hokkaido. He grew up in extreme poverty. Soon after graduating from junior high school, he started to work for a rice dealer […]

    • December 6, 2021
    • September 28, 2022

    Where to Visit in Hokkaido: Sapporo Snow Festival and Asahikawa Winter Festival

    We can never gain back lost systems or know-how More than 30 years ago, Japanese main railway operations were run by the government. Since the full privatization, many rail lines have been abandoned especially in rural areas like here in Hokkaido. If we only pursue efficiency, we probably should gather and live only in city areas. I’m going to hate to lose diverse regional cultures, though. Neoliberalism still tries to accelerate the shift from the public to the private sector. Such people seem to believe we can be back to a previous state if we fail, but things are not that simple. We should be aware it’s really difficult or almost impossible to gain back systems or know-how once they’re gone. JSDF is an artisan group of snow sculptures Sapporo Snow Festival (SSF) and Asahikawa Winter Festival (AWF) are the two main festivals in Hokkaido in winter. They are unfeasible […]

    • December 3, 2021
    • September 28, 2022

    Prius Changed the World: How to Make a Value Shift and New Hierarchy

    Toyota Prius was just in time for the 21st century Do you know the animation movie, Astro Boy? It was released in Hollywood in 2009, though it wasn’t a big hit. The origin of the movie is a Japanese classic comic book. The story was set in the future (the 21st century, the future as of 50’s). I’m sure almost all the Japanese people older than me (around 40 years old) can sing the opening song. Such a popular but old comic book character was used in a car commercial in 1997. Guess what car. It was Toyota Prius, with a slogan: “Just in time for the 21st century.” The commercial was great to impress many people older than driving age including me. Watching the commercial, we clearly realized the gap between the coming 21st century and the one we dreamed of when we were kids. What Toyota Prius changed […]