Conde House Japan– Author –
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The Story of Our Founder: A Furniture Craftsman with a Frantic Passion
【Autocracy was the need of the times】 An autocracy may be necessary in the very first phase of a business to make it take off in the harsh market battles. Especially new comers in the market are always exposed to kill-or-be-killed situ... -
The Power of Stories: How They Shape Our Lives
【Time exists because of the story memory technique】 As I wrote before, the definition of "time" is not completely settled in physics and philosophy. To be more precise, the existence of time is often an obstacle to prove the laws of ph... -
Buy Less, Choose Well, Make It Last (Vivian Westwood)
【A shift to adulthood in perspective】 The political turmoil over the US presidential election seems to have settled down, but there still have been a lot of related news. In the aftermath of the election, I found a name that hasn't bee... -
Can We Be Free from a Fate?
【There is no fate but confirmation bias】 I sometimes hear people say "This is fate!" but in most cases, they just got it all wrong. According to my speculation, most of us feel a sense of fate when we decide to buy something. We seem t... -
Is an MBA Still Worth It or Just a Waste of Time?
【The sorrows of marketers】 Do you know how many advertisements are on your commuting route or on the webpages you browsed yesterday, for example? The world is full of advertisements, but people sometimes don't even notice they exist th... -
Which Is Better, Conservatives or Reformers?
【Status quo bias】 Have you ever experienced the Japanese commuter rush in the morning? No? Lucky you. While living in Tokyo, I had endured the cruel treatment every morning for more than three years. On the platform of any station in J... -
How to Turn Just-Looking Customers into Buyers
【What is b8ta?】 The epoch-making business was born in the Silicon Valley in 2015. It's b8ta, and finally arrived in Tokyo, Japan last year (2020, but the above image is the shop in another area). Let me explain their business model in ... -
Why Do Names Matter? Understanding Their Importance
【Pet names for cars】 I wrote an article about a name last time, which reminded me of another thing about a name. It's about pet names for cars. Most of the Japanese, American, and British cars have pet names, like Toyota Prius, Chevrol... -
The Hidden Power of Names in Everyday Life
【No-name is real rock!】 I started playing the guitar when I was 15 years old. It was around when NIRVANA started dominating the music scene and destroying the existing values. At that time, people made a fuss, saying "Alternative rock ... -
Which Is More Rational: To Tidy Up or Leave Things Lying About?
【The scent of the Sun】 I was so surprised when learning that it is prohibited to hang the laundry outside in some places overseas. We, Japanese people really like to hang the laundry under the sun light. Japanese climate of high humidi...