Conde House Japan– Author –
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The Legend of a “Mad” Craftsman: Why Dictatorship Was Necessary
Democracy is for stable times; revolution requires a dictator. Join me as I explore the terrifying, brilliant, and "mad" passion of our founder. From the aesthetics of Steve Jobs to the gamble of the Japanese dining chair, this is a story of how one man’s refusal to compromise built a legacy that supports a thousand lives today. -
The Power of Stories: How They Shape Our Lives
【Time exists because of the story memory technique】 As I wrote before, the definition of "time" is not completely settled in physics and philosophy. To be more precise, the existence of time is often an obstacle to prove the laws of ph... -
The Adult’s Burden: Why Greta Thunberg Made Me Feel Old
Listening to Greta Thunberg made me realize I’m finally the adult in the room (and no, it’s not just because of the grey hairs in my nose). Join me as I discuss why adults must accept being the "friction" to youth's "fire," why our anger at activists is just like a "homework argument" with our mothers, and why Vivienne Westwood’s philosophy of "Buy Less" is the most responsible choice an adult can make. -
The “Destiny” Trap: Are You Following Fate or Just Your Bias?
I used to think my stock market predictions were a gift from the heavens. They weren't. Join me as I deconstruct the myth of "fate," explore why Julius Caesar was right about our self-delusion, and explain how CondeHouse is fighting to turn the "flywheel of bias" in the global furniture market. -
Is an MBA Still Worth It or Just a Waste of Time?
【The sorrows of marketers】 Do you know how many advertisements are on your commuting route or on the webpages you browsed yesterday, for example? The world is full of advertisements, but people sometimes don't even notice they exist th... -
In Defense of the Status Quo: Why We Wait in the Same Line Every Morning
In Tokyo, commuters are just Tetris blocks being squeezed into a train with surgical precision. Join me as I explore why Japanese companies love this "Human Tetris," why the first penguin usually gets eaten, and how wearing a suit and tie can be the ultimate survival strategy for a 50-year-old furniture maker. -
The “No-Pressure” Revolution: From b8ta to the Modern Furniture Shop
I used to buy new clothes and get a haircut just to visit a high-end store. Join me as I explore "Luxury Anxiety," the genius RaaS model of b8ta, and why we’re transforming CondeHouse showrooms into spaces where you can relax, touch, and feel—no rehearsals or special outfits required. -
Why Do Names Matter? Understanding Their Importance
【Pet names for cars】 I wrote an article about a name last time, which reminded me of another thing about a name. It's about pet names for cars. Most of the Japanese, American, and British cars have pet names, like Toyota Prius, Chevrol... -
What’s in a Name? From Rock Legends and “Spirited Away” to Brand Identity
Is a name just a label, or does it define our existence? This article explores the paradox of naming—from the "uncool" struggles of decadent rockers to the corporate titles that swallow Japanese identities—and reveals why we chose a name that serves as an open vessel for global homes. -
The Sisyphus of Socks: Is Folding Laundry a Rational Act?
In Hokkaido, a frozen towel becomes a sword, and a drying shirt becomes a humidifier. Join me as I explore the irrational dread of folding socks, the domestic wars sparked by different folding styles, and why the Japanese tradition of "Osoji" is the secret to starting the year with a spark of joy.