Marketing Tips– category –

【Many things are black-boxed to us】 Once upon a time, fortune-tellers, exorcists, or shaman offered prayers to forecast the weather, cure diseases, etc. That would look primitive, idyllic, and non-scientific to people today including m...

The 21st century didn't bring us flying cars or Hogwarts adventures, but it did bring us the Prius. Join me as I reflect on the emotional legacy of Osamu Tezuka, the day Hollywood stars rejected limos, and why I believe the furniture industry is heading for its own "Prius moment."

【I'm sure the king of shoes is John Lobb】 The king of beasts is a lion. The king of fruits is a durian. What do you think the king of shoes is? I believe it would be John Lobb. It may have not yet become common sense like the rankings ...

I begin with the humiliating question my 10-year-old sister posed: "Why do clothes look darker when wet?" (Answer: low optical reflectance.) This leads to the ultimate color question: What is the color of the universe? The answer, discovered 20 years ago, is beige—scientifically dubbed Cosmic Latte. Our shop coordinator recommended "greige" for our walls, but I have a superior, if useless, idea: "Grayish Cosmic Latte." After all, if the universe is beige, then our wooden furniture must be astronomically good.

The movement of tilting back chairs just like students do in a classroom is most severe structurally for chairs, and it is highly likely to give heavy damage to chairs. This is the reason why the same movement is adopted in the standard strength test of chairs as shown in the contained movie. Chairs are jerked in the backrest with the weight of 60 kg on the seat.

Society is obsessed with productivity, but I believe we’ve lost the plot. Join me as I discuss the "Lieutenant Dan" effect in Apollo 13, the myths surrounding Japan’s labor efficiency, and why the real value of our factory’s Kaizen activities isn't the time saved, but the human souls discovered in the process.

Do you know a photo-sharing app called Dispo? Humans basically dislike being kept waiting, but even such primitive human nature may be changing among the new generation people somehow.

【Did you read or watch Harry Potter?】 About 15% of Junior high school students can read sentences but not understand their meaning. The news created a sensation in Japan some years ago. That may or may not be true, but I think that wou...

The ball pit is a classic Japanese childhood memory, especially from the old rooftop department store playgrounds. We created an elevated version using high-quality hardwood waste from our furniture production. Here is the delightful irony: The balls are imperfectly round to cut costs, but this inefficiency created an unexpected secondary effect—the irregular shapes grant the pit significantly higher fluidity, resulting in a superior play experience. While we aim for 100% wood utilization (joining pieces longer than 150 mm), the smallest offcuts remain a challenge. We seek ambitious consumers who see a sophisticated future for our beautiful, durable wooden balls after the kids "leave the nest."

My younger self thought wanting to be "unique" was a cliché. My boss taught me better. Join me as I explore why the greatest innovations—from Mozart’s melodies to ChatGPT—are actually "remixes" of existing ideas, why our brains are biologically wired to miss the obvious, and how CondeHouse uses a 1,500-year-old Japanese skill set to redefine modern furniture.