Marketing Tips– category –
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Why Dad Sneakers Are Back?
【To want to be unique is a desire we can't resist】 The world's top three makers of sports footwear are Nike, Adidas, and do you know what comes next? It's Puma, though I thought it was New Balance. I like sneakers and buy at least one ... -
How to Communicate the Essence of a Product
【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun everywhere in the world. It's about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and... -
What Is the Strength of UNIQLO, over GAP, ZARA, and H&M?
【Massive change UNIQLO made】 Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I'm not UNIQLO-native. It is around after grad... -
What We Should Consider Before We Make a Company Mission
【The reason why I don't use food delivery service】 Uber Eats, Wolt, Foodpanda, etc. Food delivery businesses appear to be prosperous everywhere in the world. In addition, many restaurants have started to-go service, and accordingly, ma... -
The Secrets Behind Italian and Japanese Craftsmanship
What would you do if the world ends tomorrow? An Italian would answer "I would spend the day with a lover." A Japanese would say "I have to finish my work quickly." This is a popular ethnic joke. The general images of the Italian and Japanese sharply contrast like this, but they have something in common, funnily enough. -
Common Misconceptions About Logging for Wooden Furniture
【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W... -
Customers Don’t Even Know What They Really Want
【We don't know what we really want】 A lot of times, people don't know what they want until you show it to them. This is what Steve Jobs said. As the old saying goes, people don't know themselves as well as they know others. Sometimes, ... -
Good vs. Bad Products: What’s the Difference?
【Talent or hard work】 Do you believe in talent or hard work? This is the topic that has been debated since the beginning of history. I know I'm a little exaggerating, though. Making the topic even more complicated, some people say "Har... -
What the Japanese Governement Did Wrong in the COVID
【What are things other than basics of life?】 One of the biggest reasons why I was back to my hometown is a summer music festival held in Hokkaido. Nevertheless, this summer is ending without the fest due to the COVID, the same as last ... -
Do You Know the Truth of Average?
【What is average?】 AI can create virtual humans that look realistic. It's sometimes difficult to tell the difference between real and virtual actors in movies, for example. As this is a well-known trick, to make the faces of virtual hu...