Marketing Tips– category –
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The Paradox of Ugly Sneakers: Are We Overthinking Design?
My wife thinks I have too many feet, and the world thinks "ugly" is the new "cool." Join me as I explore the bizarre rise of Dad Sneakers, the limits of the 'Ohtani Effect,' and why your next piece of furniture needs a mission, not just a pretty face. -
The Decapitation of the Machine: Why Everything is Losing its Soul (Except for One Thing)
Whenever history grinds to a halt, "revolutionaries" emerge to decapitate the status quo. But in our race for efficiency, are we losing the "soul" of the objects around us? From the silence of electric engines to the sanctuary of Hokkaido timber, we analyze the enduring essence of the chair. -
What Is the Strength of UNIQLO, over GAP, ZARA, and H&M?
【Massive change UNIQLO made】 Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I'm not UNIQLO-native. It is around after grad... -
What We Should Consider Before We Make a Company Mission
【The reason why I don't use food delivery service】 Uber Eats, Wolt, Foodpanda, etc. Food delivery businesses appear to be prosperous everywhere in the world. In addition, many restaurants have started to-go service, and accordingly, ma... -
The Hidden Complexity: Why Japanese Craftsmanship Must Be Simple (The Ferrari Paradox)
An Italian spends the world's last day with a lover; a Japanese person finishes work. We analyze the Ferrari Paradox. Discover the secret articulated by Ferrari designer Ken Okuyama, who sketched a history-making concept in just 15 minutes: "What looks simple is not simple. It’s designed to look simple." -
Common Misconceptions About Logging for Wooden Furniture
【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W... -
Customers Don’t Even Know What They Really Want
【We don't know what we really want】 A lot of times, people don't know what they want until you show it to them. This is what Steve Jobs said. As the old saying goes, people don't know themselves as well as they know others. Sometimes, ... -
Good vs. Bad Products: What’s the Difference?
【Talent or hard work】 Do you believe in talent or hard work? This is the topic that has been debated since the beginning of history. I know I'm a little exaggerating, though. Making the topic even more complicated, some people say "Har... -
What the Japanese Governement Did Wrong in the COVID
【What are things other than basics of life?】 One of the biggest reasons why I was back to my hometown is a summer music festival held in Hokkaido. Nevertheless, this summer is ending without the fest due to the COVID, the same as last ... -
The Cleopatra Paradox: Is “Average” Just a Beautiful Fantasy?
AI says "average" is beautiful, but as a man with F-22-level stealth when it comes to standing out, I beg to differ. Join me as I explore the mystery of Cleopatra’s face, the myth of the average pilot, and why the most ordinary-looking chair in the world, the KAMUY, is actually a mathematical fantasy made real.