Marketing Tips– category –
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Why We Always Look for a Reason
【A local amusement park is seeing its last days】 I often go to a hot spring place in a nearby town. On the way, there's a collapsing amusement park "Canadian World." I have a dim memory of seeing its TV commercials when I was a kid, bu... -
When Fast is Better: The Benefits of a Slapdash Approach
【New Coke, the greatest failure of the century in marketing】 Coke VS Pepsi, this was a very important issue when I was a kid with a limited budget. In the early 1980's PepsiCo launched a big marketing offensive, like aggressive compara... -
The Thing We Learned from Alexander the Great
【Alexander the Great, my hero】 Japanese people really seem to like to pick up the top three of various categories, such as the world's three major night views. They are Hong Kong, Monaco, and Nagasaki, by the way. If it's about archite... -
Human Subtlety Will Never Devise an Invention More Beautiful, More Simple, or More Direct
【A genius can learn from any small matters】 When you can't catch fish, think it gave you time to think about life. This quote is believed in Japan to be made by Ernest Hemingway. As far as I searched, however, the author of the phrase ... -
Greenwashing: Is It Really Eco-friendly?
【Why I like clever lies better than obvious lies】 Have you ever watched "The Sting" one of the classic movies from Hollywood? I believe it's a masterpiece of a con-game movie. If I were the gang boss tricked by Paul Newman and Robert R... -
How Should the Weak Compete Against Discount Giants?
【How to define non-essential things】 I went to the seaside to fish last week, passing by many electric signboards on the road saying "Let's avoid non-essential outings!" I know fishing is definitely thought to be a non-essential activi... -
Why We Should Not Conquer But Co-exist with Nature
【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous... -
Which Is Better, Leather, Suede, or Alcantara?
Alcantara is almost a synonym for luxury artificial leather. Some people may be likely to avoid it just by hearing the word "artificial," but Alcantara looks and feels real suede leather. Most of them have already been produced from renewable biomaterials. Compared with genuine leather of which production (especially in the tanning process) puts a heavy burden on the environment, Alcantara can be said to be much more eco-friendly. -
Counterfeit Production Is Really Worth It?
【Impossible to copy our products cheaply】 As you can imagine, the structure of a chair is just simple, difficult to be unique, and easy to copy. It consists of a backrest, seat, arm rests, and legs. That's all. As it's so simple, every... -
Penfield Homunculus: How Do We Sense the World?
Have you ever seen the image of the Penfield homunculus by the way? It is a standard model to show how our brains recognize the world. When first seeing the grotesque model, I was surprised because I believed we saw the world mainly with the eyes. The importance of information through a sense of hand touch is bigger than many people would think.