Marketing Tips– category –
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Reasons Matter: Why We Seek Understanding in Life
【A local amusement park is seeing its last days】 I often go to a hot spring place in a nearby town. On the way, there's a collapsing amusement park "Canadian World." I have a dim memory of seeing its TV commercials when I was a kid, bu... -
The New Coke Paradox: Why You Should Embrace the Slapdash Approach (Or, When Fast Failure Beats Slow Research)
New Coke: Was it the greatest failure or a massive success? As a 7th grader, I knew the flavor of tradition was more important than innovation. Since prediction is impossible, we embrace the 'slapdash' approach. When the alternative is spending five years to launch a guaranteed failure, fast failure is always better. -
The Thing We Learned from Alexander the Great
【Alexander the Great, my hero】 Japanese people really seem to like to pick up the top three of various categories, such as the world's three major night views. They are Hong Kong, Monaco, and Nagasaki, by the way. If it's about archite... -
Human Subtlety Will Never Devise an Invention More Beautiful, More Simple, or More Direct
【A genius can learn from any small matters】 When you can't catch fish, think it gave you time to think about life. This quote is believed in Japan to be made by Ernest Hemingway. As far as I searched, however, the author of the phrase ... -
Greenwashing: Is It Really Eco-friendly?
【Why I like clever lies better than obvious lies】 Have you ever watched "The Sting" one of the classic movies from Hollywood? I believe it's a masterpiece of a con-game movie. If I were the gang boss tricked by Paul Newman and Robert R... -
How Should the Weak Compete Against Discount Giants?
【How to define non-essential things】 I went to the seaside to fish last week, passing by many electric signboards on the road saying "Let's avoid non-essential outings!" I know fishing is definitely thought to be a non-essential activi... -
Why We Should Not Conquer But Co-exist with Nature
【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous... -
The Ferrari Secret: Why Alcantara, the “Fake Suede,” is the True King of Luxury
How did leather fall from the passenger seat to the coachman's? I explore the Paradox of Leather and the rise of Alcantara, the "fake suede" invented by a Japanese scientist at TORAY. I argue that Alcantara is the future of luxury due to its ethical edge and stunning appearance (just Google "Ferrari Alcantara"). Find out how our furniture, upholstered in the same material—Ultrasuede—offers you an eco-friendly path to automotive luxury in your own living room. -
Counterfeit Production Is Really Worth It?
【Impossible to copy our products cheaply】 As you can imagine, the structure of a chair is just simple, difficult to be unique, and easy to copy. It consists of a backrest, seat, arm rests, and legs. That's all. As it's so simple, every... -
The Grotesque Truth: Why Your Hands Matter More Than Your Eyes (The Penfield Homunculus and the Micron Test)
The Grotesque Truth: The Penfield Homunculus reveals the brain prioritizes your hands over your eyes. I am not a genius of body control. We reveal the secret of Japanese craftsmanship: the final quality is judged not by machines, but by the micron-level precision of the master craftsman’s hand. That urge: "Seeing something and wanting to touch it"—is the highest compliment.