hokkaido– tag –

Japan ranked second worst in the World Giving Index. We avoid debate, preferring to read between the lines. We argue that charity is fundamentally for self-satisfaction—and that’s fine! Let’s take the red pill, get out of capitalism, and do something irrationally kind. It’s the purest form of non-monetary profit.

Tomamu was a ruin left by Japan's Bubble Economy. We uncover the Unkai Paradox: its resurrection came not from a CEO, but a humble lift mechanic's observation. We analyze the success of the 'Unkai Terrace'—a tourism product based on luck and a 3-hour window—and how we captured that cloud-like comfort in our Mola sofa. Why drive nine hours for a chance at a cloud when you can guarantee a perfect simulation at home?

Why do people object to windmills? They say "natural landscapes are spoiled by artificial human structures." But I suspect this reflects human arrogance. I find validation in the words of sci-fi writer Stanisław Herman Lem: he argued that we see an anthill as "natural" but our houses as "artificial" because we believe we are beyond nature. If we accept that we are merely one part of nature, then a human structure is no more "artificial" than a structure built by a beaver. This perspective is liberating. Maybe we should stop seeing "artificial blight" where there is just a very tall anthill, built by nature's cleverest species.

Why did our ancestors risk death to eat blowfish? I argue that the answer is not taste, but our insatiable human curiosity. I demonstrate this uncontrollable urge by sharing a behavioral science experiment where students voluntarily chose to receive an electric shock—repeatedly—just to satisfy their curiosity. This inherent human nature leads to our new product: Hokkaido Smoked Coffee, where beans are smoked using the wood chips from our furniture. Don't pretend you aren't curious; you can't help yourself. Risk a small shock of flavor!

Why does planting a tree feel so profoundly positive? You cannot plant a tree without a radical, almost arrogant degree of hope for a future you will not see. For us, this means taking a 100-Year Bet: planting oak trees today that the children who join us will likely never see turned into furniture. This is the profound irony of investing in a raw material only for an entirely unseen future generation.

We may queue neatly, but we are internally seething. We analyze the privatization of pleasure using the TDL model (abolishing the free Fast Pass). The secret to Milano Salone's success is simple: its location offers irresistible, non-business entertainment. Entertainment is not supplementary to the trade show; it is the precondition for its success.

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【Drift Ice (Ryuhyo)】 Drift ice along the Okhotsk coast of Hokkaido is ...

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【The Place, SOUNKYO Onsen】 SOUNKYO is a picturesque gorge located in t...

The cult of ice: Over 100 people gathered in punishing cold before dawn to see the Jewelry Ice. We explore the power of a name: worthless river ice was renamed 'Jewelry Ice' and became a global phenomenon. Money is a form of appreciation for perceived value. We must find the 'Jewelry Wood' moment for our furniture.

I analyze the success of the Convenience Gym, which found a million members by removing every possible barrier to exercise. Then, I examine the hit Men's Parasol, which succeeded by simply redefining the item's purpose. Both confirm Theodore Levitt's Principle: "Sell the hole, not the drill." I apply this to our craft by proposing to engrave family names on dining chairs—shifting the purpose from "comfort" to "making the place where family members return to." (The only downside: it risks making parents terribly sad after the kids fly the nest.)