hokkaido– tag –

Hokkaido has been Japan's favorite destination for 15 years, but for brands, it's a gauntlet. Explore the unique "Dosanko" psychology—a blend of pioneering spirit and rebellion that rejects Tokyo trends in favor of true innovation. Learn why surviving in Sapporo is the ultimate seal of quality.

【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous...

Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th...

Which season do you like best? My favorite is autumn. After the extremely hot days of summer, everything is dyed in red, like wearing makeup. Of course, the autumn leaves soon wither, but their short lives make the autumn scenery look mo...

I think one of the best things about living in Asahikawa city in Hokkaido is nature right next to us. Mountains, rivers, forests, and the vast sky always enrich my body and soul. Daisetsuzan National Park is a prime example. The native H...

I think we can devide business organizations into two types by hiring method: job-description type and membership type. The former organizations clearly define the tasks that they want their employees to fulfill. Accordingly, employees f...

In the early spring of Hokkaido, when all living things come back to life, I drove a car down a country road and happened to see two cranes. They, without being afraid of me pulling over and other cars passing by, seemed to wait for some...

Sapporo in September, completely different from the main land of Japan where people still suffer from lingering summer heat. The capital city of Hokkaido has a population of two million, but has such a big natural park in the center of t...

TDoes a shared inferiority complex shape a regional soul? I argue that Hokkaido people—who often view the mainland as the 'better' Japan—have historically carried the Complex of the Frontier. I trace the moment this complex found catharsis: the 2004 high school baseball victory. This shift created a unique Hokkaido Humility—a grounded flexibility that defines our local spirit and is reflected in the open-mindedness of our furniture craftspeople.

Democracy is for stable times; revolution requires a dictator. Join me as I explore the terrifying, brilliant, and "mad" passion of our founder. From the aesthetics of Steve Jobs to the gamble of the Japanese dining chair, this is a story of how one man’s refusal to compromise built a legacy that supports a thousand lives today.