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Marketing Tips
The Prius Paradox: Why the Future Doesn’t Need Flying Cars
The 21st century didn't bring us flying cars or Hogwarts adventures, but it did bring us the Prius. Join me as I reflect on the emotional legacy of Osamu Tezuka, the day Hollywood stars rejected limos, and why I believe the furniture industry is heading for its own "Prius moment." -
Japan Travel in the Know
Hokkaido vs. Other Ski Destinations: What Makes It Special?
【Real estate bubble in Niseko】 Ginza is the area in Tokyo well known as a luxury area. The above image (the thumbnail image) is Ginza 4th block's intersection. The area holds the highest land price record in Japan: about 500,000 USD/sq... -
Marketing Tips
How to Perform the Strength Test for Chairs
The movement of tilting back chairs just like students do in a classroom is most severe structurally for chairs, and it is highly likely to give heavy damage to chairs. This is the reason why the same movement is adopted in the standard strength test of chairs as shown in the contained movie. Chairs are jerked in the backrest with the weight of 60 kg on the seat. -
Marketing Tips
The Apollo 13 Paradox: Why Productivity is a Trap for the Soul
Society is obsessed with productivity, but I believe we’ve lost the plot. Join me as I discuss the "Lieutenant Dan" effect in Apollo 13, the myths surrounding Japan’s labor efficiency, and why the real value of our factory’s Kaizen activities isn't the time saved, but the human souls discovered in the process. -
Marketing Tips
How to Make Waiting Times into Fun and Enjoyable Moments
Do you know a photo-sharing app called Dispo? Humans basically dislike being kept waiting, but even such primitive human nature may be changing among the new generation people somehow. -
Japan Travel in the Know
The Art of Strategic Laziness: How to Survive a Japanese Onsen
In an onsen, everyone is equal because everyone is naked. Explore the fascinating history of how Japanese hot springs served as a sanctuary from social status and the "curse" of productivity. From Samurai "resetting" their souls to the art of the Yukata waddle, discover the ultimate way to spoil yourself. -
Japan Travel in the Know
The 22-Year Paradox: Why Kyoto’s Ancient Woodwork Still Stands After 1400 Years
Why is Kyoto so popular? It’s the ancient capital and the destination for nearly every Japanese school trip (a beautiful, chaotic spring ritual). But here’s the paradox: Japan’s legal durable life for wooden buildings is only 22 years. This is absurd, considering Hōryū-ji Temple was built 1,400 years ago! The secret lies in ancient wisdom: using nail-less flexibility to withstand earthquakes. This same principle—accommodating wood’s expansion and contraction—is incorporated into our IPPONGI table, making it a piece of history you can use daily. -
Marketing Tips
The Perfectly Imperfect Ball Pit: Turning Furniture Waste into Eco-Friendly Fun
The ball pit is a classic Japanese childhood memory, especially from the old rooftop department store playgrounds. We created an elevated version using high-quality hardwood waste from our furniture production. Here is the delightful irony: The balls are imperfectly round to cut costs, but this inefficiency created an unexpected secondary effect—the irregular shapes grant the pit significantly higher fluidity, resulting in a superior play experience. While we aim for 100% wood utilization (joining pieces longer than 150 mm), the smallest offcuts remain a challenge. We seek ambitious consumers who see a sophisticated future for our beautiful, durable wooden balls after the kids "leave the nest." -
Japanese Culture and Traditions
The Japanese Floor Trap: Why We Can’t Quit the Carpet (And Why Your Sofa is a Decorative Prop)
A deep, often humorous analysis of Japan's "floor life" culture. We examine the architectural wisdom of tatami, the ritual of removing shoes, and the political reasons why the most comfortable sofa still can't beat the floor. As a furniture maker, I discuss this cultural paradox and introduce the design philosophy behind our MOLA sofa—a personal hideout designed for true, unrestricted relaxation. -
Marketing Tips
What Is the Strength of UNIQLO, over GAP, ZARA, and H&M?
【Massive change UNIQLO made】 Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I'm not UNIQLO-native. It is around after grad...
