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Marketing Tips
Can Little Lies Be Good for Us?
【A world without lies】 How many lies did you tell yesterday? It is said that we lie more than 200 times a day, no worries. "The innovation of lying" is the title of a comedy movie, not new but more than 10 years ago. The movie really w... -
Marketing Tips
How Realistic Robots Can Make Us Feel Uncomfortable
【Zombies VS Aliens】 As believing I'm not the only one, I feel scared of zombie movies but not of Aliens, Predators, etc. Indeed, all those movies are same in terms that many people are eaten or just killed, though. I had always wondere... -
Japanese Culture and Traditions
The Zen Paradox: Why an Old Rock is Beautiful (and Why I Can’t Stylize Snacking)
What makes Sadō (tea ceremony) a profound ritual rather than just drinking tea? I argue that the merchant who formalized it was a genius to elevate a simple daily routine. This leads to the Zen Paradox: the spiritual core of mindfulness that balances objective observation (seeing a dirty rock as it is) with imaginative emptiness (seeing a whole garden in a single flower). We hope this Zen spirit will make you see expansive beauty in the simplicity of our furniture. -
Japanese Culture and Traditions
The Backlash Wisdom: Why Ambiguity is the Japanese Architect of Harmony (and the Key to Durable Furniture)
Ambiguity is a necessary evil—a survival mechanism. We explore the theory that Japanese ambiguity is genetic (linked to S-alleles of the serotonin transporter). Discover the Backlash Wisdom: Ambiguity is not a failing, but a necessary cultural cushion—just like the intentional 'play' in a wooden furniture joint that keeps the whole structure from tearing itself apart. -
Marketing Tips
What Makes Godzilla (Nissan GT-R) So Special?
【Although this may be just nostalgia for monster cars】 Nissan GT-R (R32) and Mercedes Benz 500E. These monster cars were born in around the same time (around 1990). Such mosters will never appear on the market again in this ecological ... -
Japanese Culture and Traditions
What Makes Japanese Summer Festivals So Special?
Many Japanese people may forget the original meaning of a summer festival, but I don't think that's a serious problem. What is more important is many people gather and enjoy a summer festival. It's a good opportunity to develop relationships. -
Marketing Tips
The Deepest Blue: From Samurai Workwear to Furniture Upholstery (The Allure of Japan Blue)
"Japan Blue," the color of the Tokyo Olympics, was named by a British chemist in 1875, who saw the entire nation draped in indigo workwear. Natural indigo is notoriously difficult, requiring delicate adjustment, but it yields unparalleled depth. This commitment to meticulous craft defines Okayama Denim, which is internationally prized despite our small market size. When our Singaporean dealer insisted on a collaboration, we partnered with the top maker, "Japan Blue." Now, you can order our furniture upholstered in their special denim—a synergy of modern design and ancient skill. The best part? This furniture denim is fade-resistant. There's truly no reason not to buy it. -
Marketing Tips
The Secrets of Japanese Companies: What We Can Learn from Kaizen
They always bring up a gap in wages between large companies and SME in order to claim the low productivity of SME, but I think the cause and effect are reversed in their argument. Large companies in a better position in competition pay more salaries to their employees. Their better salaries make them look better in productivity. I've worked for large companies before and found SME are more desperate to increase productivity because it's a more serious life-or-death issue for SME. -
Japanese Culture and Traditions
What Makes Japanese Chopsticks Special?
【Japanese chopsticks are unique】 One of the difficulties I have to face when going abroad is table manners. Among other things, it's difficult for me to eat without chopsticks. How can you eat a lettuce salad only with a fork? I'm alwa... -
Japanese Culture and Traditions
What Leads to Overtime Problems in Japan?
【Karoshi, death from overwork】 It's very difficult to summarize this problem briefly because it is so deep-rooted. Are you ready to gaze into abyss? The Japan government has started frequently using the word "Work style reform" since 2...
