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Hokkaido Shreds
Hidden gems in Hokkaido : Pink! Pink! Pink! Moss phlox
There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【Pink! Pink! Pink!】 Takinoue Town is the small town, located in the th... -
Hokkaido Shreds
Hidden gem in Hokkaido: One of the clearest lake “Lake Kuttara”
There are so many hidden gems in Hokkaido. You can see beautiful sceneries, like lakes, mountains, forests, sea, and so on. I would like to share some of them. 【Unique characteristics】 Lake Kuttara is a crater lake located near the fam... -
Must-Visit in Japan
The Efficiency Trap: Why I Keep Buying the Same Book Twice on Kindle
Why do I, a rationalist, keep buying the same book twice on Kindle? I explore the Efficiency Trap, where the pursuit of digital convenience leads to lost memory and diminished experience. The problem is not nostalgia, but the value of inefficiency. I argue that life is notoriously poor in cost performance, and that the modern search for meaning requires us to reject pure efficiency. Join us at Asahikawa Design Week to experience the value of real, inefficient communication. -
Japanese Culture and Traditions
The Kaizen Noodle: What 81 Meals a Year Taught the World About Instant Ramen
How did a post-war necessity become a global staple eaten 81 times a year in Korea? I explore the Japanese invention of instant noodles, tracing Momofuku Ando's five-point philosophy and the continuous innovation (Kaizen) that produced non-fried and raw-type noodles. The article concludes with the utterly anticlimactic truth: I cannot bring specialty instant noodles as a souvenir to our Bangkok staff because global logistics always loses to carry-on baggage limits. -
Must-Visit in Japan
The 52-Minute Secret: Why Gossiping Is the Human Habit You Should Be Proud of
You spend 52 minutes a day gossiping. Is that a bad thing? I analyze the social genetics of gossip through the lens of Yuval Noah Harari's theories, arguing it is a necessary human survival mechanism. Discover why online chat fails to satisfy this deep need, and why June in Hokkaido—outside the rainy season—is the best place to reconnect and engage in genuine, face-to-face "gossip." -
Japanese Culture and Traditions
Tips for Enjoying Cherry Blossoms Like a Local in Japan in Spring
In the popular places for cherry blossoms in the peak season, you can see many blue ground sheets spreading all over under cherry trees. Even though a good spot is secured somehow, most people just enjoy drinking and eating, and only few people look up cherry blossoms. This is the reality of cherry blossom viewing parties in contemporary Japan. -
Must-Visit in Japan
The Simulacra Paradox: Why Japan’s Best Art Museum is Full of Fake Masterpieces
I must confess, I don't understand art at all. We argue the true value of a museum is not authenticity, but the quiet, surreal experience. Discover the Simulacra Paradox: The Otsuka Museum displays every masterpiece as a durable ceramic replica, allowing you to see the Mona Lisa without the mob. This is the true, subtle luxury: processing the surreal world of art in quiet, deliberate comfort. -
Japan Travel in the Know
The Sushi Paradox: Why I Hate Raw Fish But Insist You Visit Asahikawa for the Best
Why does a Japanese person who hates the smell of raw fish insist you visit his mountain-surrounded hometown for the best sushi? I explore the Sushi Paradox, noting the scientific mystery of our elusive tastes (I love fishing, but won't touch the catch!). While Hokkaido's seas are bountiful due to colliding currents, the logic is in logistics: Asahikawa, the inland distribution hub, gathers the best fish—the quality too high to stay on the coast. Come to Asahikawa for the best sushi! (I’ll order the cooked egg.) -
Japan Travel in the Know
The Unwritten Script in the Snow: Why Hokkaido’s Deer Problem is Your Dinner Ticket
What are the unwritten scripts in the snow? I decode the footprints of deer and foxes in Hokkaido, only to uncover a philosophical problem: The deer population boom is destroying our forests. I admit this fear is purely human ego. This leads to my ultimate, self-serving conclusion: We should solve the ecological problem—and the chicken-or-egg venison dilemma—by dining at one of Hokkaido's many excellent deer meat restaurants. Come and eat some of the problem. -
Japanese Culture and Traditions
The Physics of Fear: Why Jason’s Hockey Mask and Noh Masks Scare Us With Subtle Asymmetry
Jason’s mask scares us by its absence of expression. Noh masks scare us by their subtle, shifting asymmetry. We dive into the physics of fear to uncover the 600-year-old secret: how slight, intentional, left-right imperfection gives the illusion of life—a profound, subtle complexity forged by the deep Japanese woodworking tradition. The imagination is always the most effective special effect.
