marketing– tag –

【The COVID struck a final blow to the world logistics】 Somewhere in countryside in early morning, a boy on a bicycle is throwing a newspaper to a front porch house-to-house. I'm sure you've watched such a scene in some Hollywood movies...

【The long awaited release of The Matrix Ressurections!】 "The Matrix Ressurections" was just released in Japan on 17th December, first in the world. Dodge this? No way! I will go to a theater this Sunday, the very first day of my year-e...

Do you know a photo-sharing app called Dispo? Humans basically dislike being kept waiting, but even such primitive human nature may be changing among the new generation people somehow.

【Originality is a characteristic only of a genius】 A student in the art class challenged his teacher, saying "it's meaningless to learn art. Art is something to feel, and our originality may be stunted by learning. " The teacher answer...

【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun everywhere in the world. It's about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and...

【We don't know what we really want】 A lot of times, people don't know what they want until you show it to them. This is what Steve Jobs said. As the old saying goes, people don't know themselves as well as they know others. Sometimes, ...

【Talent or hard work】 Do you believe in talent or hard work? This is the topic that has been debated since the beginning of history. I know I'm a little exaggerating, though. Making the topic even more complicated, some people say "Har...

Sapporo, the capital city of Hokkaido, is famous as a place for test marketing. Many businesses test pre-release products because its age structure of population is almost the same as that of the whole country. In addition, the city has no strong characteristics or specific tendency in culture; the people are considered to like new things. Maybe it's because Hokkaido doesn't have a long history, different from other areas in the main land of Japan.

New Coke: Was it the greatest failure or a massive success? As a 7th grader, I knew the flavor of tradition was more important than innovation. Since prediction is impossible, we embrace the 'slapdash' approach. When the alternative is spending five years to launch a guaranteed failure, fast failure is always better.

Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th...