wood– tag –

I begin by sharing my "romantic secret"—that snow-lit Hokkaido nights glowed orange—a secret quickly debunked by my wife's superior knowledge. This orange glow, caused by sodium lamps, is now disappearing due to energy-saving LEDs. I lament this because the lights attracted stag beetles, which were easily collected near acorn trees (Oak)—the same wood we use for our furniture. This Hokkaido Oak shares another legacy: it provides the essential cask material for some of the world's finest Japanese Whisky. The light may be gone, but the resilience of the acorn tree quietly connects the past, fine whisky, and our furniture.

Logging isn't just a job; it's a winter siege. Join me as I compare the freezing reality of the forest to a famous hostage crisis, explain the logistical differences between the police and the military (from my own experience of being crushed by the GSDF), and why the "YouTuber" generation is the greatest threat to our forests.

Whenever history grinds to a halt, "revolutionaries" emerge to decapitate the status quo. But in our race for efficiency, are we losing the "soul" of the objects around us? From the silence of electric engines to the sanctuary of Hokkaido timber, we analyze the enduring essence of the chair.

【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W...

【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous...

Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th...

【Free-will decisions and market principles】 Are you always confident of your free-will decisions? MISTRA (Minnesota Study of Twins Reared Apart, 1990) has proved our ways of thinking and behaving are NOT genetically affected. The surro...

【Tense chemistry made in the process】 No matter how many times they have gone through the same process, the product development team gets tense when presenting the first prototype of a new design to designers and receiving their initia...

A sofa is a record of a family’s history. From the worn-out cushions of a "BOLS" sofa to the "unprofitable" reality of manual restoration, discover why we choose to preserve scars—and why building "passionate supporters" who span generations is our secret to long-term success.

In 2008, the world was falling apart. At CondeHouse, we decided to fight back by creating the impossible. Explore the technical "miracles" of the WING Lux chair—from seamless joints to the "pulse of life" found in its curves—and discover how a financial crisis pushed us to our greatest heights.