wood– tag –

Do you know what we used as a point of reference to find stag beetles gather? It's acorns. Yes, it's oak trees where stag beetles are gathered. In Hokkaido, there are many oak trees, and they grow not only stag beetles but also the industry of whisky and furniture.

【Snowy mountains are really harsh】 Last week a logging company invited us to a mountain tour to see how trees are logged. While we were going up the mountain plowing through snow, a staff member talked a lot about the troubles they hav...

【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun everywhere in the world. It's about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and...

【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W...

【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous...

Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th...

【Free-will decisions and market principles】 Are you always confident of your free-will decisions? MISTRA (Minnesota Study of Twins Reared Apart, 1990) has proved our ways of thinking and behaving are NOT genetically affected. The surro...

【Tense chemistry made in the process】 No matter how many times they have gone through the same process, the product development team gets tense when presenting the first prototype of a new design to designers and receiving their initia...

To tell the truth, there's not much profit in restoration work. Every piece of furniture has its own condition made in long-term use. We must exam each and every one of them, remove the upholstery and coating carefully, and decide on how it needs to be restored. It takes time and is unable to be streamlined because no two conditions are the same, but we believe this is something we have to do.

What if we gather all our technologies to make furniture without any thought of cost? This is the starting point of our Lux collection, but the financial crisis drove us to change the concept of the Lux collection itself. Even though how much we improved quality, the market conditions didn't allow luxury goods any more, at least in Japan at that time. We had to apply all of our technologies to cost reduction as well.