June 2020– date –
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Marketing Tips
The Background of Product Development: How to Make a Wooden Chair #4
【Collaboration with Riki Watanabe】 The above is the full-scale drawing of the RIKI WINDSOR collection. The development started in 1981 as the first collaboration project with a late renowned Japanese product designer, Riki Watan... -
Hokkaido Shreds
Early Summer Night’s Dream
I have always been a city kid since I was born. I used to walk through a concrete city and barely get any chance to see nature. One of my hobbies at that time is to go to concerts in a stadium holding thousands of people. Once in a while... -
Marketing Tips
The Background of Production in Japan: We May Care Too Much about Small Things
In our factory tour, what attracts many people especially coming from overseas are the tools neatly aligned on the walls or shelves. Some people even said "This is a proof of quality!" That may look too detail-oriented and be a factor of low productivity, but taking such small steps would enable us to realize our high-quality furniture production. -
Marketing Tips
The Background of Product Development: How to Make a Wooden Table
【The one and only piece of furniture】 "Could you engrave the names of all family members on the back of the tabletop?" This inquiry well expresses the character of IPPONGI, one of our table collections. People who order this collection... -
Hokkaido Shreds
Sudden Rain
While I was walking to work, it started raining cats and dogs. The road became muddy and suddenly the walk to work felt longer than ever. Just like the majority of the people, I personally dislike rain since I was a kid. Rain ruins plans... -
Marketing Tips
How to Use 3D Data for Furniture Production
【Symbol grounding problem: CNC machines and a zebra】 When I first saw CNC machines working at our factory, what came up to my mind was the image of a zebra, funnily enough. To be more precise, it was a sense of superiority to AI that I... -
Marketing Tips
The Background of Product Development: How to Restore Furniture
To tell the truth, there's not much profit in restoration work. Every piece of furniture has its own condition made in long-term use. We must exam each and every one of them, remove the upholstery and coating carefully, and decide on how it needs to be restored. It takes time and is unable to be streamlined because no two conditions are the same, but we believe this is something we have to do. -
Hokkaido Shreds
Yoshinori Coffee Shop
Summer time in Higashikawa Town. Dark-roasted coffee and Japanese soft-cream from Yoshinori (ヨシノリコーヒー) coffee shop. No, this is not a barn, this is actually the coffee shop. Not a big fan of dark-roasted coffee, but this ... -
Marketing Tips
The Good and Evil of the Internet: Break Out of the Echo Chamber
【Google search results are different】 Did you know that your Google search results were different from mine even if we use the same search words? You may still believe there are some big general trends in the world, and that news poppi... -
Marketing Tips
Product Development Story: How to Make a Wooden Chair #3
【A group of challenge addicts】 "Wow, this should be difficult." This was the impression our product development team got when they first saw the sketches of the chair. At the same time, the stunningly beautiful design intrigued them. S...
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