June 2020– date –
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The Background of Product Development: How to Make a Wooden Chair #4
【Collaboration with Riki Watanabe】 The above is the full-scale drawing of the RIKI WINDSOR collection. The development started in 1981 as the first collaboration project with a late renowned Japanese product designer, Riki Watan... -
Early Summer Night’s Dream
I have always been a city kid since I was born. I used to walk through a concrete city and barely get any chance to see nature. One of my hobbies at that time is to go to concerts in a stadium holding thousands of people. Once in a while... -
The Background of Production in Japan: We May Care Too Much about Small Things
【The characteristics of the Japanese people】 I know it might be pointless to generalize national characters. Inherently people are all different. Even so, I can’t help thinking that we Japanese people are generally too detail-oriented.... -
The Background of Product Development: How to Make a Wooden Table
【The one and only piece of furniture】 "Could you engrave the names of all family members on the back of the tabletop?" This inquiry well expresses the character of IPPONGI, one of our table collections. People who order this collection... -
Sudden Rain
While I was walking to work, it started raining cats and dogs. The road became muddy and suddenly the walk to work felt longer than ever. Just like the majority of the people, I personally dislike rain since I was a kid. Rain ruins plans... -
The Background of Production: How to Use 3D Data for Furniture Production
【Symbol grounding problem: CNC machines and a zebra】 When I first saw CNC machines working at our factory, what came up to my mind was the image of a zebra, funnily enough. To be more precise, it was a sense of superiority to AI that I... -
The Background of Product Development: How to Restore Furniture
【We restore it but don’t make it all new】 Our long-seller “BOLS” sofas often come back to us from around the country for restoration. The one in the above image was sent to us by a customer who fell in love with this sofa and purchased... -
Yoshinori Coffee Shop
Summer time in Higashikawa Town. Dark-roasted coffee and Japanese soft-cream from Yoshinori (ヨシノリコーヒー) coffee shop. No, this is not a barn, this is actually the coffee shop. Not a big fan of dark-roasted coffee, but this was exac... -
Economic Psychology Trivia: Break Out of the Echo Chamber
【Google search results are different】 Your Google search results are different from mine even if we use the same search words. You may believe there are still some big general trends, and that news popping up in your computer screen (o... -
The Background of Product Development: How to Make a Wooden Chair #3
【A group of challenge addicts】 “Wow, this should be difficult.” This was the impression our product development team got when they first saw the sketches of the chair. At the same time, the stunningly beautiful design intrigued them. S...
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