June 2020– date –

In 1981, a legend met a group of craftsmen who were "abnormally intense" about creation. Discover the story of our first collaboration with Riki Watanabe, the nightmare of balancing a rocking chair, and why managing a team of master creators is a daily battle of "trembling fear" and excitement.

I have always been a city kid since I was born. I used to walk through a concrete city and barely get any chance to see nature. One of my hobbies at that time is to go to concerts in a stadium holding thousands of people. Once in a while...

Japan ranks last in G7 labor productivity—a price we pay for being pathologically detail-oriented. We illustrate this paradox with police exhibits: The Japanese criminal display is a museum piece; the Canadian one is just evidence. Discover why this neurotic trait is the "proof of quality" that makes our perfectly aligned tool racks—and our high-end furniture—a subject of foreign awe. We are sacrificing the forest for the millimeter.

A table shouldn't just be a flat surface; it should be a biography. Join me as I explore the obsessive world of our "IPPONGI" collection, where craftsmen negotiate with stubborn 100-year-old oaks, and why the most "flawed" pieces of wood are actually the most valuable.

While I was walking to work, it started raining cats and dogs. The road became muddy and suddenly the walk to work felt longer than ever. Just like the majority of the people, I personally dislike rain since I was a kid. Rain ruins plans...

I once felt a desperate joy when I learned AI couldn't recognize a zebra—it felt like a win for humanity. Join me as I explore the "Symbol Grounding Problem," how 3D data revolutionized our factory in Asahikawa, and why even the smartest AI still hits a wall when it encounters the 0.1mm reality of living wood.

A sofa is a record of a family’s history. From the worn-out cushions of a "BOLS" sofa to the "unprofitable" reality of manual restoration, discover why we choose to preserve scars—and why building "passionate supporters" who span generations is our secret to long-term success.

Summer time in Higashikawa Town. Dark-roasted coffee and Japanese soft-cream from Yoshinori (ヨシノリコーヒー) coffee shop. No, this is not a barn, this is actually the coffee shop. Not a big fan of dark-roasted coffee, but this ...

【Google search results vary depending on the person】 Did you know that your Google search results were different from mine even if we use the same search words? You may still believe there are some big general trends in the world, and ...

【A group of challenge addicts】 "Wow, this should be difficult." This was the impression our product development team got when they first saw the sketches of the chair. At the same time, the stunningly beautiful design intrigued them. S...