June 2020– date –
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Marketing Tips
The Background of Product Development: How to Make a Wooden Chair #4
【Collaboration with Riki Watanabe】 The above is the full-scale drawing of the RIKI WINDSOR collection. The development started in 1981 as the first collaboration project with a late renowned Japanese product designer, Riki Watan... -
Hokkaido Shreds
Early Summer Night’s Dream
I have always been a city kid since I was born. I used to walk through a concrete city and barely get any chance to see nature. One of my hobbies at that time is to go to concerts in a stadium holding thousands of people. Once in a while... -
Marketing Tips
The Background of Production in Japan: We May Care Too Much about Small Things
In our factory tour, what attracts many people especially coming from overseas are the tools neatly aligned on the walls or shelves. Some people even said "This is a proof of quality!" That may look too detail-oriented and be a factor of low productivity, but taking such small steps would enable us to realize our high-quality furniture production. -
Marketing Tips
The Background of Product Development: How to Make a Wooden Table
【The one and only piece of furniture】 "Could you engrave the names of all family members on the back of the tabletop?" This inquiry well expresses the character of IPPONGI, one of our table collections. People who order this collection... -
Hokkaido Shreds
Sudden Rain
While I was walking to work, it started raining cats and dogs. The road became muddy and suddenly the walk to work felt longer than ever. Just like the majority of the people, I personally dislike rain since I was a kid. Rain ruins plans... -
Marketing Tips
The Background of Production: How to Use 3D Data for Furniture Production
【Symbol grounding problem: CNC machines and a zebra】 When I first saw CNC machines working at our factory, what came up to my mind was the image of a zebra, funnily enough. To be more precise, it was a sense of superiority to AI that I... -
Marketing Tips
The Background of Product Development: How to Restore Furniture
【We restore it but don’t make it all new】 Our long-seller “BOLS” sofas often come back to us from around the country for restoration. The one in the above image was sent to us by a customer who fell in love with this sofa and purchased... -
Hokkaido Shreds
Yoshinori Coffee Shop
Summer time in Higashikawa Town. Dark-roasted coffee and Japanese soft-cream from Yoshinori (ヨシノリコーヒー) coffee shop. No, this is not a barn, this is actually the coffee shop. Not a big fan of dark-roasted coffee, but this was exac... -
Marketing Tips
Economic Psychology Trivia: Break Out of the Echo Chamber
【Google search results are different】 Your Google search results are different from mine even if we use the same search words. You may believe there are still some big general trends, and that news popping up in your computer screen (o... -
Marketing Tips
The Background of Product Development: How to Make a Wooden Chair #3
【A group of challenge addicts】 “Wow, this should be difficult.” This was the impression our product development team got when they first saw the sketches of the chair. At the same time, the stunningly beautiful design intrigued them. S...
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