October 2021– date –
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Marketing Tips
The Perfectly Imperfect Ball Pit: Turning Furniture Waste into Eco-Friendly Fun
The ball pit is a classic Japanese childhood memory, especially from the old rooftop department store playgrounds. We created an elevated version using high-quality hardwood waste from our furniture production. Here is the delightful irony: The balls are imperfectly round to cut costs, but this inefficiency created an unexpected secondary effect—the irregular shapes grant the pit significantly higher fluidity, resulting in a superior play experience. While we aim for 100% wood utilization (joining pieces longer than 150 mm), the smallest offcuts remain a challenge. We seek ambitious consumers who see a sophisticated future for our beautiful, durable wooden balls after the kids "leave the nest." -
Marketing Tips
What Is Originality? Don’t Try to Be Unique If You Want to Be Unique
【Originality is a characteristic only of a genius】 A student in the art class challenged his teacher, saying "it's meaningless to learn art. Art is something to feel, and our originality may be stunted by learning. " The teacher answer... -
Marketing Tips
Why Dad Sneakers Are Back?
【To want to be unique is a desire we can't resist】 The world's top three makers of sports footwear are Nike, Adidas, and do you know what comes next? It's Puma, though I thought it was New Balance. I like sneakers and buy at least one ... -
Marketing Tips
The Decapitation of the Machine: Why Everything is Losing its Soul (Except for One Thing)
Whenever history grinds to a halt, "revolutionaries" emerge to decapitate the status quo. But in our race for efficiency, are we losing the "soul" of the objects around us? From the silence of electric engines to the sanctuary of Hokkaido timber, we analyze the enduring essence of the chair. -
Japanese Culture and Traditions
The Japanese Floor Trap: Why We Can’t Quit the Carpet (And Why Your Sofa is a Decorative Prop)
A deep, often humorous analysis of Japan's "floor life" culture. We examine the architectural wisdom of tatami, the ritual of removing shoes, and the political reasons why the most comfortable sofa still can't beat the floor. As a furniture maker, I discuss this cultural paradox and introduce the design philosophy behind our MOLA sofa—a personal hideout designed for true, unrestricted relaxation. -
Marketing Tips
What Is the Strength of UNIQLO, over GAP, ZARA, and H&M?
【Massive change UNIQLO made】 Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I'm not UNIQLO-native. It is around after grad... -
Japanese Culture and Traditions
Why Guns Spread Quickly Among Samurai During Japan’s Warring States
【Craftsmanship commonly seen in Japanese swords and rifles】 In 1543, Portuguese merchants introduced rifles to Japan. They expected firearms to be one of their hot exports to Japan in the future but soon found that their plan had faile... -
Japan Travel in the Know
Must-visit Hokkaido Candy Store Designed by Sou Fujimoto
【Hokkaido is the kingdom of natural resources, though...】 Hokkaido is a name-brand area even for Japanese people, proudly enough. If saying "I'm from Hokkaido" outside Hokkaido, we will have a blast in chat. People will come to us and ... -
Japan Travel in the Know
The Canvas Paradox: How a Sustainable Sapporo Hotel Eased My Chairman’s Travel Trauma
We shared the kind of misery that forges a very Japanese, unbreakable bond. I subjected my Chairman to the cheapest hotels worldwide—often in rooms where you couldn't open a suitcase. Now, the new Royal Park Canvas in Sapporo offers a blueprint for sustainable travel, built with the quality and consciousness that finally won his approval. -
Marketing Tips
What We Should Consider Before We Make a Company Mission
【The reason why I don't use food delivery service】 Uber Eats, Wolt, Foodpanda, etc. Food delivery businesses appear to be prosperous everywhere in the world. In addition, many restaurants have started to-go service, and accordingly, ma...
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