October 2021– date –
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Wooden Ball Pit: The Use of Wood Waste for Eco-friendly Production
【A ball pit is Japanese standard playground equipment】 Once upon a time (like 30 years ago) when I was a kid, department stores seemed to be particularly attractive, like an amusement park. They had all sorts of toys, candies, food, ev... -
What Is Originality? Don’t Try to Be Unique If You Want to Be Unique
【Originality is a characteristic only of a genius】 A student in the art class challenged his teacher, saying “it’s meaningless to learn art. Art is something to feel, and our originality may be stunted by learning. ” The teacher answer... -
Marketing Tips: Dad Sneakers Are Back! Any Story in the Design?
【To want to be unique is a desire we can't resist】 The world’s top three makers of sports footwear are Nike, Adidas, and do you know what comes next? It’s Puma, though I thought it was New Balance. I like sneakers and buy at least one ... -
Marketing Tips: What Is the Essence of a Product?
【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun. It’s about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and Sony; those of the auth... -
Japanese Culture and Traditions: Why People Sit on the Floor Not on a Chair?
【We may have overstayed on the floor】 It’s only 150 years since chairs were introduced in Japan, as I wrote before. When I was a kid, there was a sofa set in the living room. Most of my family members, however, often sat on the floor, ... -
UNIQLO Ahead of GAP, ZARA, and H&M: What Is the Strength of UNIQLO?
【Massive change UNIQLO made】 Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I’m not UNIQLO-native. It is around after grad... -
Japanese History Guide: Why Firearms Spread Quickly in the Warring States Period
【Craftsmanship commonly seen in Japanese swords and rifles】 In 1543, Portuguese merchants introduced rifles to Japan. They expected firearms to be one of their hot exports to Japan in the future, but soon found their plan had failed. I... -
Japan Travel in the Know: A Confectionery in Hokkaido, Designed by Sou Fujimoto
【Hokkaido is the kingdom of natural resources, though...】 Hokkaido is a name-brand area even for Japanese people, proudly enough. If saying “I’m from Hokkaido.” outside Hokkaido, we will have a blast in chat. People will come to us and... -
Japan Travel in the Know: A New Sustainable Hotel in Sapporo, Hokkaido
【We went all over the world, staying at cheap hotels】 I went all over the world (for business, though) together with my boss (current chairman) before the COVID. It was common for us to visit multiple countries at a time. This may soun... -
What Is a Company Mission? Now Is the Time to Re-Define Our Business
【The reason why I don't use food delivery service】 Uber Eats, Wolt, Foodpanda, etc. Food delivery businesses appear to be prosperous everywhere in the world. In addition, many restaurants have started to-go service, and accordingly, ma...
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