October 2021– date –
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Marketing Tips
Wooden Ball Pit: The Use of Wood Waste for Eco-friendly Production
A wooden ball pit is quite common in Japan, but our product is unique and different from others. The wooden balls are made of high-quality hardwood (wood waste produced in making our furniture), and their shape is round but deformed. The balls are more beautiful (shiny) and durable than those made of ordinary softwood. -
Marketing Tips
What Is Originality? Don’t Try to Be Unique If You Want to Be Unique
【Originality is a characteristic only of a genius】 A student in the art class challenged his teacher, saying “it’s meaningless to learn art. Art is something to feel, and our originality may be stunted by learning. ” The teacher answer... -
Marketing Tips
Marketing Tips: Dad Sneakers Are Back! Any Story in the Design?
【To want to be unique is a desire we can't resist】 The world’s top three makers of sports footwear are Nike, Adidas, and do you know what comes next? It’s Puma, though I thought it was New Balance. I like sneakers and buy at least one ... -
Marketing Tips
Marketing Tips: What Is the Essence of a Product?
【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun. It’s about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and Sony; those of the auth... -
Japanese Culture and Traditions
Why Japanese People Sit on the Floor Not on a Chair?
Why Japanese people sit on the floor not on a chair or a sofa? It's for making full use of a limited space in a house smaller than the global standard. Even if you live in a huge house, it's not that bad to stay on the floor for more relax. Let me share one of the Japanese wisdoms of life. -
Marketing Tips
UNIQLO Ahead of GAP, ZARA, and H&M: What Is the Strength of UNIQLO?
【Massive change UNIQLO made】 Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I’m not UNIQLO-native. It is around after grad... -
Japanese Culture and Traditions
Japanese History Guide: Why Firearms Spread Quickly Among Samurai in the Warring States Period
【Craftsmanship commonly seen in Japanese swords and rifles】 In 1543, Portuguese merchants introduced rifles to Japan. They expected firearms to be one of their hot exports to Japan in the future, but soon found their plan had failed. I... -
Japan Travel in the Know
Japan Travel in the Know: A Confectionery in Hokkaido, Designed by Sou Fujimoto
【Hokkaido is the kingdom of natural resources, though...】 Hokkaido is a name-brand area even for Japanese people, proudly enough. If saying “I’m from Hokkaido.” outside Hokkaido, we will have a blast in chat. People will come to us and... -
Japan Travel in the Know
Japan Travel in the Know: A New Sustainable Hotel in Sapporo, Hokkaido
Local wood is used in many parts of the hotel building. It’s an 11-story building: RC up to the 8th floor, wooden structure above it (1380 tons less in carbon dioxide emissions). Wood waste from the construction is used for interior finishing. I’m sure the hotel restaurant will provide food made with local ingredients, in addition -
Marketing Tips
What Is a Company Mission? Now Is the Time to Re-Define Our Business
【The reason why I don't use food delivery service】 Uber Eats, Wolt, Foodpanda, etc. Food delivery businesses appear to be prosperous everywhere in the world. In addition, many restaurants have started to-go service, and accordingly, ma...
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