2021– date –
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What Is the Strength of UNIQLO, over GAP, ZARA, and H&M?
【Massive change UNIQLO made】 Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I'm not UNIQLO-native. It is around after grad... -
Why Guns Spread Quickly Among Samurai During Japan’s Warring States
【Craftsmanship commonly seen in Japanese swords and rifles】 In 1543, Portuguese merchants introduced rifles to Japan. They expected firearms to be one of their hot exports to Japan in the future but soon found that their plan had faile... -
Must-visit Hokkaido Candy Store Designed by Sou Fujimoto
【Hokkaido is the kingdom of natural resources, though...】 Hokkaido is a name-brand area even for Japanese people, proudly enough. If saying "I'm from Hokkaido" outside Hokkaido, we will have a blast in chat. People will come to us and ... -
The Canvas Paradox: How a Sustainable Sapporo Hotel Eased My Chairman’s Travel Trauma
We shared the kind of misery that forges a very Japanese, unbreakable bond. I subjected my Chairman to the cheapest hotels worldwide—often in rooms where you couldn't open a suitcase. Now, the new Royal Park Canvas in Sapporo offers a blueprint for sustainable travel, built with the quality and consciousness that finally won his approval. -
What We Should Consider Before We Make a Company Mission
【The reason why I don't use food delivery service】 Uber Eats, Wolt, Foodpanda, etc. Food delivery businesses appear to be prosperous everywhere in the world. In addition, many restaurants have started to-go service, and accordingly, ma... -
The Hidden Complexity: Why Japanese Craftsmanship Must Be Simple (The Ferrari Paradox)
An Italian spends the world's last day with a lover; a Japanese person finishes work. We analyze the Ferrari Paradox. Discover the secret articulated by Ferrari designer Ken Okuyama, who sketched a history-making concept in just 15 minutes: "What looks simple is not simple. It’s designed to look simple." -
Common Misconceptions About Logging for Wooden Furniture
【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W... -
Why Bear Attack Is on the Increase in Hokkaido
【Bears start to live in deserted villages in Hokkaido】 This year, riverbeds and big parks with forests were often closed in our hometown. It was not because of the COVID but because of bears. There are two kinds of bears in Japan: brow... -
Customers Don’t Even Know What They Really Want
【We don't know what we really want】 A lot of times, people don't know what they want until you show it to them. This is what Steve Jobs said. As the old saying goes, people don't know themselves as well as they know others. Sometimes, ... -
Good vs. Bad Products: What’s the Difference?
【Talent or hard work】 Do you believe in talent or hard work? This is the topic that has been debated since the beginning of history. I know I'm a little exaggerating, though. Making the topic even more complicated, some people say "Har...