2021– date –
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What Is the Strength of UNIQLO, over GAP, ZARA, and H&M?
【Massive change UNIQLO made】 Most of you would have visited UNIQLO shops, I believe. At the moment, they have more than 800 shops only in Japan; about 1500 shops in more than 20 countries. I'm not UNIQLO-native. It is around after grad... -
Why Guns Spread Quickly Among Samurai During Japan’s Warring States
【Craftsmanship commonly seen in Japanese swords and rifles】 In 1543, Portuguese merchants introduced rifles to Japan. They expected firearms to be one of their hot exports to Japan in the future but soon found that their plan had faile... -
Must-visit Hokkaido Candy Store Designed by Sou Fujimoto
【Hokkaido is the kingdom of natural resources, though...】 Hokkaido is a name-brand area even for Japanese people, proudly enough. If saying "I'm from Hokkaido" outside Hokkaido, we will have a blast in chat. People will come to us and ... -
Why Choose the Sustainable Hotel in Sapporo for Your Next Stay?
The hotel is an 11-story building: RC up to the 8th floor, wooden structure above it (1380 tons less in carbon dioxide emissions). Wood waste from the construction is used for interior finishing. I'm sure the hotel restaurant will provide food made with local ingredients, in addition -
What We Should Consider Before We Make a Company Mission
【The reason why I don't use food delivery service】 Uber Eats, Wolt, Foodpanda, etc. Food delivery businesses appear to be prosperous everywhere in the world. In addition, many restaurants have started to-go service, and accordingly, ma... -
The Secrets Behind Italian and Japanese Craftsmanship
What would you do if the world ends tomorrow? An Italian would answer "I would spend the day with a lover." A Japanese would say "I have to finish my work quickly." This is a popular ethnic joke. The general images of the Italian and Japanese sharply contrast like this, but they have something in common, funnily enough. -
Common Misconceptions About Logging for Wooden Furniture
【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W... -
Why Bear Attack Is on the Increase in Hokkaido
【Bears start to live in deserted villages in Hokkaido】 This year, riverbeds and big parks with forests were often closed in our hometown. It was not because of the COVID but because of bears. There are two kinds of bears in Japan: brow... -
Customers Don’t Even Know What They Really Want
【We don't know what we really want】 A lot of times, people don't know what they want until you show it to them. This is what Steve Jobs said. As the old saying goes, people don't know themselves as well as they know others. Sometimes, ... -
Good vs. Bad Products: What’s the Difference?
【Talent or hard work】 Do you believe in talent or hard work? This is the topic that has been debated since the beginning of history. I know I'm a little exaggerating, though. Making the topic even more complicated, some people say "Har...