2021– date –
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Marketing Tips
How to Build Pyramids: The Revelation of the Pyramids
【The pyramid construction is a public project to create employment】 It only took 20 years to make the pyramid of King Khufu by using many slaves. Is there anyone who still believes all this? Some decades ago, the Japanese biggest const... -
Japanese Culture and Traditions
What Are Japanese Summer Festivals All About?
Many Japanese people may forget the original meaning of a summer festival, but I don't think that's a serious problem. What is more important is many people gather and enjoy a summer festival. It's a good opportunity to develop relationships. -
Japanese Culture and Traditions
Typical Japanese Office Environment Has Changed
An office environment well reflects a social structure. A typical Japanese office environment is hierarchical and cooperative (less privacy), which is completely different from the environment provided by remote work. Let's see how it has been changed in Japan in the post-Corona era. -
Marketing Tips
Chairs Upholstered with Japan Blue Jeans (Okayama Denim)
【Japanese natural indigo】 Indigo is a dye extracted from a plant. As Jeans may be a synonym for indigo, it was once used to dye fabric all over the world, not only in Japan. You may think most of the jeans are still dyed in indigo blue... -
Japanese Culture and Traditions
Japan Earthquake and Tsunami of 2011: Be Idealists to Make Reality Close to Ideal
【The Great Tohoku Eearthquake was like the end of the world】 At the moment, I was in the building of the Ministry of Finance in the middle of Tokyo and thought I was going to die, staring out a window. Street lamp posts widely swang li... -
Marketing Tips
Marketing Tips: Which Is More Important, Speed or Quality?
【Speed and quality are not trade-off】 Leap before you look. Haste makes waste. These are famous ancient proverbs, meaning opposite to each other. It seems a speed-vs-quality issue has been long bothering us human beings. Speed, however... -
Marketing Tips
How to Run Small Businesses in Japan: Kaizen in Japanese Companies
They always bring up a gap in wages between large companies and SME in order to claim the low productivity of SME, but I think the cause and effect are reversed in their argument. Large companies in a better position in competition pay more salaries to their employees. Their better salaries make them look better in productivity. I've worked for large companies before and found SME are more desperate to increase productivity because it's a more serious life-or-death issue for SME. -
Japanese Culture and Traditions
How Japanese Chopstics Are Unique and Different
【Japanese chopsticks are unique】 One of the difficulties I have to face when going abroad is table manners. Among other things, it's difficult for me to eat without chopsticks. How can you eat a lettuce salad only with a fork? I'm alwa... -
Japanese Culture and Traditions
Japanese Culture and Traditions: How Japan’s Overtime Problems Occur
【Karoshi, death from overwork】 It's very difficult to summarize this problem briefly because it is so deep-rooted. Are you ready to gaze into abyss? The Japan government has started frequently using the word "Work style reform" since 2... -
Marketing Tips
Business Tips: How to Survive Meetings and Make You Look Smart Out There
【A hardship destined for Japanese workers】 You won't read to the end of this article because the average human attention span is down to only eight seconds. It's one second shorter than that of goldfish. I remember I read many articles...