Conde House Japan– Author –
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Reasons Matter: Why We Seek Understanding in Life
【A local amusement park is seeing its last days】 I often go to a hot spring place in a nearby town. On the way, there's a collapsing amusement park "Canadian World." I have a dim memory of seeing its TV commercials when I was a kid, bu... -
When Fast Is Better: The Benefits of a Slapdash Approach
【New Coke, the greatest failure of the century in marketing】 Coke VS Pepsi, this was a very important issue when I was a kid with a limited budget. In the early 1980's PepsiCo launched a big marketing offensive, like aggressive compara... -
The Thing We Learned from Alexander the Great
【Alexander the Great, my hero】 Japanese people really seem to like to pick up the top three of various categories, such as the world's three major night views. They are Hong Kong, Monaco, and Nagasaki, by the way. If it's about archite... -
Human Subtlety Will Never Devise an Invention More Beautiful, More Simple, or More Direct
【A genius can learn from any small matters】 When you can't catch fish, think it gave you time to think about life. This quote is believed in Japan to be made by Ernest Hemingway. As far as I searched, however, the author of the phrase ... -
Why Kendo Doesn’t Become an Olympic Sport
Did you know that Kendo was not a sport but a way of life? In the Tokyo Olympics 2020, Shohei Ohno, winning a gold medal in the 73 kg competition of Judo, has reminded me of the fact that Judo was not a sport before. He never raised his fist or even smiled after winning matches in order to show his respect and consideration to opponents. -
Greenwashing: Is It Really Eco-friendly?
【Why I like clever lies better than obvious lies】 Have you ever watched "The Sting" one of the classic movies from Hollywood? I believe it's a masterpiece of a con-game movie. If I were the gang boss tricked by Paul Newman and Robert R... -
How Should the Weak Compete Against Discount Giants?
【How to define non-essential things】 I went to the seaside to fish last week, passing by many electric signboards on the road saying "Let's avoid non-essential outings!" I know fishing is definitely thought to be a non-essential activi... -
Why We Should Not Conquer But Co-exist with Nature
【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous... -
Hokkaido Is the Mecca of Wooden Furniture
Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th... -
Which Is Better, Leather, Suede, or Alcantara?
Alcantara is almost a synonym for luxury artificial leather. Some people may be likely to avoid it just by hearing the word "artificial," but Alcantara looks and feels real suede leather. Most of them have already been produced from renewable biomaterials. Compared with genuine leather of which production (especially in the tanning process) puts a heavy burden on the environment, Alcantara can be said to be much more eco-friendly.