Marketing Tips– category –

【There is no fate but confirmation bias】 I sometimes hear people say "This is fate!" but in most cases, they just got it all wrong. According to my speculation, most of us feel a sense of fate when we decide to buy something. We seem t...

【The sorrows of marketers】 Do you know how many advertisements are on your commuting route or on the webpages you browsed yesterday, for example? The world is full of advertisements, but people sometimes don't even notice they exist th...

【Status quo bias】 Have you ever experienced the Japanese commuter rush in the morning? No? Lucky you. While living in Tokyo, I had endured the cruel treatment every morning for more than three years. On the platform of any station in J...

【What is b8ta?】 The epoch-making business was born in the Silicon Valley in 2015. It's b8ta, and finally arrived in Tokyo, Japan last year (2020, but the above image is the shop in another area). Let me explain their business model in ...

【Pet names for cars】 I wrote an article about a name last time, which reminded me of another thing about a name. It's about pet names for cars. Most of the Japanese, American, and British cars have pet names, like Toyota Prius, Chevrol...

【No-name is real rock!】 I started playing the guitar when I was 15 years old. It was around when NIRVANA started dominating the music scene and destroying the existing values. People made a fuss, saying "Alternative Rock is not tainted...

【We're competing for people's time online】 What's the difference between Black Friday and Cyber Monday? As I checked them on Wikipedia, the former words came into use in 70's; the latter was just born in 2005. I feel both are fast spre...

【The business world is a battlefield where wolves are killing each other?】 In the movie "Wolf of Wall Street," Jordan Belfort sounded off "I've been telling you guys not to take no for an answer, to keep pushing, to not hang up the pho...

【International Division of Labor】 In these past few years, I've come to see many conveyor-belt sushi restaurants in every place around the world. I don't know the price range of those restaurants overseas. In Japan, conveyor-belt sushi...

The worker ant theory has become known by many people recently, but do you know why 20% of ants or people become lazy? It's for making swarms or groups resilient. Lazy ants or people are not useless but important reserved power in an emergency.