Marketing Tips– category –

I used to think my stock market predictions were a gift from the heavens. They weren't. Join me as I deconstruct the myth of "fate," explore why Julius Caesar was right about our self-delusion, and explain how CondeHouse is fighting to turn the "flywheel of bias" in the global furniture market.

【The sorrows of marketers】 Do you know how many advertisements are on your commuting route or on the webpages you browsed yesterday, for example? The world is full of advertisements, but people sometimes don't even notice they exist th...

In Tokyo, commuters are just Tetris blocks being squeezed into a train with surgical precision. Join me as I explore why Japanese companies love this "Human Tetris," why the first penguin usually gets eaten, and how wearing a suit and tie can be the ultimate survival strategy for a 50-year-old furniture maker.

I used to buy new clothes and get a haircut just to visit a high-end store. Join me as I explore "Luxury Anxiety," the genius RaaS model of b8ta, and why we’re transforming CondeHouse showrooms into spaces where you can relax, touch, and feel—no rehearsals or special outfits required.

【Pet names for cars】 I wrote an article about a name last time, which reminded me of another thing about a name. It's about pet names for cars. Most of the Japanese, American, and British cars have pet names, like Toyota Prius, Chevrol...

Is a name just a label, or does it define our existence? This article explores the paradox of naming—from the "uncool" struggles of decadent rockers to the corporate titles that swallow Japanese identities—and reveals why we chose a name that serves as an open vessel for global homes.

Marketing in the age of commodity is no longer about the product; it's about the connection. Join me as I reveal the "wicked" motivations and the 3-step logic behind our blog—and why I'm choosing to take the scenic route to find the readers I truly want to connect with.

【The business world is a battlefield where wolves are killing each other?】 In the movie "Wolf of Wall Street," Jordan Belfort sounded off "I've been telling you guys not to take no for an answer, to keep pushing, to not hang up the pho...

In the past, sushi was a reward for passing exams (which meant I rarely ate it). Join me as I deconstruct David Ricardo’s "comparative advantage," reflect on why wealth doesn't always equal happiness, and argue why the pursuit of "cheap" has cost us the joy of the special treat—and why CondeHouse refuses to join the race to the bottom.

Can laziness save your company? Starting with the challenge of defining life (like the virus test), I pivot to the Worker Ant Theory, which suggests every team needs a 20% "lazy reserve" to build resilience. I analyze the potential fragility of our highly efficient Hokkaido factory and propose the bold solution: strategic resource allocation—starting with me leaving the office early.