Marketing Tips– category –

Let's enjoy doing something inefficiently. What we will see after seeking efficiency is the world where humans are not necessary. The direct marketing is not good in efficiency and takes longer before bearing fruits, but it more than makes up for such disadvantages. We can communicate closely with customers, and it must be fun.

oyota says lifetime employment is dead, and AI is coming for our desks. In this brutal new era, is the "10,000-Hour Rule" a survival guide or a death sentence? From the "Koala's Paradox" to the surprising wisdom found on a furniture factory floor, discover why being a "Jack of all trades" might be the only way to keep your job—and why I’m reconsidering my daily naps.

Why is my childhood memory of fishing massive trout denied by my own father? I reject the boring brain science answer and propose my own theory: we glorify memories because we unconsciously know that every perfect moment is non-reproducible—a transient miracle resulting from accidental factors. This philosophical concept leads directly to our furniture: because no two pieces of wood are the same, every table is inherently non-reproducible, making it a unique partner destined to be glorified, just like your best memories.

The horror of the unheard story: Good stories disappear due to a lack of good listeners. I am fundamentally a bad listener. We analyze the profound listener's responsibility. Our craftspeople apply this intense skill to the voice of wood: The durability and beauty of our tables are proof they hear the voices others ignore.

If you think "the Earth is your home," you've clearly never dug a car out of a Hokkaido blizzard in Tokyo-style sneakers. Explore the deep, humble definition of home through the lens of Pico Iyer and a very cold business traveler.

【All the cities become similar to each other】 Before the COVID, I traveled around the world. When it was best in efficiency but worst in working environment, I visited five countries in a week. Such hasty trips got me disoriented. For ...

【The customer-obsession policy of Zappos creates many loyal customers】 The other day, right after passing through the cashier of a supermarket, a pack of eggs slipped from my shopping basket and fell to the floor. In that moment, every...

【MBA frameworks are no longer sufficient】 AIDMA, PDCA, SWOT, PEST, 3C, 4P, STP, KGI, KPI, etc. I was so excited when learning these business frameworks in an MBA course more than 10 years ago. I naively believed I had gotten a key to t...

In Japan, we say you’ll get used to an "ugly" face in three days. Join me as I explore why my friend’s movie-star girlfriend wasn't what I expected, the cynical wisdom of Japanese proverbs, and how CondeHouse convinced the world that a knot in a piece of wood is more beautiful than a perfect surface.

In 1955, Doc Brown thought Japanese tech was a joke. By 1985, it was the best in the world. As Tesla overtakes Toyota, join me as I reflect on the hard-won legacy of "Made in Japan," the emotional history of our manufacturing ancestors, and why CondeHouse is committed to preserving this global trust for the next generation.