Marketing Tips– category –

In 1981, a legend met a group of craftsmen who were "abnormally intense" about creation. Discover the story of our first collaboration with Riki Watanabe, the nightmare of balancing a rocking chair, and why managing a team of master creators is a daily battle of "trembling fear" and excitement.

Japan ranks last in G7 labor productivity—a price we pay for being pathologically detail-oriented. We illustrate this paradox with police exhibits: The Japanese criminal display is a museum piece; the Canadian one is just evidence. Discover why this neurotic trait is the "proof of quality" that makes our perfectly aligned tool racks—and our high-end furniture—a subject of foreign awe. We are sacrificing the forest for the millimeter.

A table shouldn't just be a flat surface; it should be a biography. Join me as I explore the obsessive world of our "IPPONGI" collection, where craftsmen negotiate with stubborn 100-year-old oaks, and why the most "flawed" pieces of wood are actually the most valuable.

I once felt a desperate joy when I learned AI couldn't recognize a zebra—it felt like a win for humanity. Join me as I explore the "Symbol Grounding Problem," how 3D data revolutionized our factory in Asahikawa, and why even the smartest AI still hits a wall when it encounters the 0.1mm reality of living wood.

A sofa is a record of a family’s history. From the worn-out cushions of a "BOLS" sofa to the "unprofitable" reality of manual restoration, discover why we choose to preserve scars—and why building "passionate supporters" who span generations is our secret to long-term success.

【Google search results vary depending on the person】 Did you know that your Google search results were different from mine even if we use the same search words? You may still believe there are some big general trends in the world, and ...

【A group of challenge addicts】 "Wow, this should be difficult." This was the impression our product development team got when they first saw the sketches of the chair. At the same time, the stunningly beautiful design intrigued them. S...

In 2008, the world was falling apart. At CondeHouse, we decided to fight back by creating the impossible. Explore the technical "miracles" of the WING Lux chair—from seamless joints to the "pulse of life" found in its curves—and discover how a financial crisis pushed us to our greatest heights.

【The long-selling chair was born unexpectedly】 This is a story about one of our long-selling chairs, of which name is "Golfer." You will find it in the line from the rear leg to the backrest. The back part of the chair frame looks like...

What is beauty? I confess that my youthful belief that sports cars represented the ultimate functional beauty was too simple. I abandoned the complex prose of Kant for a striking scientific fact: "Beauty is judged in 0.8 seconds in the brain." Neuro-aesthetics confirms that beauty is a neurological pleasure response. This leads to the key criteria: Symmetry and Curvature. I conclude by asserting that our furniture, built on these curved lines, is now scientifically, not just functionally, beautiful.