Marketing Tips– category –

The Japanese marketing common sense says storytelling is important for product naming, but some marketing research companies recently revealed phonetic effects are also important factors. Phonetic symbolism is the name of an academic field to study these phenomena. In fact, there already have been some applications to evaluate product names.

【The record high freight is a new normal in logistics】 I swim in a gym pool every weekend. What always irritates me is a notice on the shower-room wall. It says "We stop providing shampoo to avoid infection." Anybody, tell me how shamp...

【Super-advanced mechanism of E. coli】 The upper limit of the F1 engine speed is 15000 rotations per minute (rpm). For your reference, when I commute, the average engine speed of my small economy car is about 1500 rpm. You may be surpri...

【We can't even explain our own taste】 Why do we like what we like? This question has been always stuck in my head. For example, I like curry but don't want to eat it every day. On the other hand, I eat cereal every morning, though I do...

【The trick to have a good conversation】 Do you know the secret to having a good conversation on the first date? At least in Japan, I believe many people know it: You must reserve seats facing the same direction first and foremost! Do y...

Why do the colorful feathers of male peacocks attract female peacocks? Some people may accept the simple explanation: "Because they are beautiful," but I never did. In all through my school days from primary to university, I was an enthu...

It is said that about 30% of agricultural output is thrown away as a non-standard product in Japan. Now the sugar level of some fruits is measured by an optical sensor. The technological advancement has resulted in increasing the amount of food waste, unfortunately.

【Do you think you say thank you enough?】 What about your thank you? My mother very often told me this when I was a kid. Even if it's minor stuff like asking to pass something on the table and forgetting to say thank you, she was naggin...

【The COVID struck a final blow to the world logistics】 Somewhere in countryside in early morning, a boy on a bicycle is throwing a newspaper to a front porch house-to-house. I'm sure you've watched such a scene in some Hollywood movies...

【The long awaited release of The Matrix Ressurections!】 "The Matrix Ressurections" was just released in Japan on 17th December, first in the world. Dodge this? No way! I will go to a theater this Sunday, the very first day of my year-e...