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Japan Travel in the Know
Must-visit Hokkaido Candy Store Designed by Sou Fujimoto
【Hokkaido is the kingdom of natural resources, though...】 Hokkaido is a name-brand area even for Japanese people, proudly enough. If saying "I'm from Hokkaido" outside Hokkaido, we will have a blast in chat. People will come to us and ... -
Japan Travel in the Know
The Canvas Paradox: How a Sustainable Sapporo Hotel Eased My Chairman’s Travel Trauma
We shared the kind of misery that forges a very Japanese, unbreakable bond. I subjected my Chairman to the cheapest hotels worldwide—often in rooms where you couldn't open a suitcase. Now, the new Royal Park Canvas in Sapporo offers a blueprint for sustainable travel, built with the quality and consciousness that finally won his approval. -
Marketing Tips
The Hidden Complexity: Why Japanese Craftsmanship Must Be Simple (The Ferrari Paradox)
An Italian spends the world's last day with a lover; a Japanese person finishes work. We analyze the Ferrari Paradox. Discover the secret articulated by Ferrari designer Ken Okuyama, who sketched a history-making concept in just 15 minutes: "What looks simple is not simple. It’s designed to look simple." -
Marketing Tips
Common Misconceptions About Logging for Wooden Furniture
【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W... -
Japan Travel in the Know
Why Bear Attack Is on the Increase in Hokkaido
【Bears start to live in deserted villages in Hokkaido】 This year, riverbeds and big parks with forests were often closed in our hometown. It was not because of the COVID but because of bears. There are two kinds of bears in Japan: brow... -
Japan Travel in the Know
Fun Facts About Hokkaido’s Trick-or-Treating and Chocolates
【Trick-or-treating in Hokkaido】 Did you know that the history of trick-or-treating at Halloween in North America was not so long? It started about in 1930, while Halloween itself has a long history of more than 2000 years. As you may k... -
Marketing Tips
What the Japanese Governement Did Wrong in the COVID
【What are things other than basics of life?】 One of the biggest reasons why I was back to my hometown is a summer music festival held in Hokkaido. Nevertheless, this summer is ending without the fest due to the COVID, the same as last ... -
Must-Visit in Japan
What Makes Sapporo the Toughest Market in Japan?
Sapporo, the capital city of Hokkaido, is famous as a place for test marketing. Many businesses test pre-release products because its age structure of population is almost the same as that of the whole country. In addition, the city has no strong characteristics or specific tendency in culture; the people are considered to like new things. Maybe it's because Hokkaido doesn't have a long history, different from other areas in the main land of Japan. -
Japanese Culture and Traditions
The Anti-Sport Philosophy: Why Kendo Will Never Be in the Olympics
Why does Kendo resist Olympic inclusion? I explore the Anti-Sport Philosophy of Kendo, where natural expressions of victory are penalized and the bamboo sword is treated as the soul of the samurai. This ritualistic Way of Life is rooted in a deep Japanese reverence for tools. I conclude by revealing how the very same Kendo spirit—the humble partnership with one's instruments—is what drives the quality and meticulous care in our Hokkaido furniture factory. -
Marketing Tips
Why We Should Not Conquer But Co-exist with Nature
【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous...
