nature– tag –
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Marketing Tips
The Perfectly Imperfect Ball Pit: Turning Furniture Waste into Eco-Friendly Fun
The ball pit is a classic Japanese childhood memory, especially from the old rooftop department store playgrounds. We created an elevated version using high-quality hardwood waste from our furniture production. Here is the delightful irony: The balls are imperfectly round to cut costs, but this inefficiency created an unexpected secondary effect—the irregular shapes grant the pit significantly higher fluidity, resulting in a superior play experience. While we aim for 100% wood utilization (joining pieces longer than 150 mm), the smallest offcuts remain a challenge. We seek ambitious consumers who see a sophisticated future for our beautiful, durable wooden balls after the kids "leave the nest." -
Japan Travel in the Know
Why Bear Attack Is on the Increase in Hokkaido
【Bears start to live in deserted villages in Hokkaido】 This year, riverbeds and big parks with forests were often closed in our hometown. It was not because of the COVID but because of bears. There are two kinds of bears in Japan: brow... -
Marketing Tips
Why We Should Not Conquer But Co-exist with Nature
【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous... -
Hokkaido Shreds
Biei Walk
Which season do you like best? My favorite is autumn. After the extremely hot days of summer, everything is dyed in red, like wearing makeup. Of course, the autumn leaves soon wither, but their short lives make the autumn scenery look mo... -
Hokkaido Shreds
The Playground of the Gods in Spring
I think one of the best things about living in Asahikawa city in Hokkaido is nature right next to us. Mountains, rivers, forests, and the vast sky always enrich my body and soul. Daisetsuzan National Park is a prime example. The native H... -
Hokkaido Shreds
Tsuru (Crane) In Hokkaido
In the early spring of Hokkaido, when all living things come back to life, I drove a car down a country road and happened to see two cranes. They, without being afraid of me pulling over and other cars passing by, seemed to wait for some... -
Marketing Tips
What Makes Camping So Appealing to Everyone Today?
People who like camping will say “It’s for extraordinary experiences,†but what people actually do in camping are boiled down to super-ordinary things, like preparing meal, eating, clearing up after meal, and sleeping. I know it’s important to do such everyday routines in nature. -
Hokkaido Shreds
September in Sapporo
Sapporo in September, completely different from the main land of Japan where people still suffer from lingering summer heat. The capital city of Hokkaido has a population of two million, but has such a big natural park in the center of t... -
Marketing Tips
Remember We Are Dwarfs Standing on the Shoulders of Giants
【Things going down to posterity】 Hokkaido, this northernmost island of Japan, is getting deserted. In rural areas (Hokkaido itself can be said a rural area in Japan, though), you can see abandoned and collapsing houses everywhere. Hous... -
Marketing Tips
How Realistic Robots Can Make Us Feel Uncomfortable
【Zombies VS Aliens】 As believing I'm not the only one, I feel scared of zombie movies but not of Aliens, Predators, etc. Indeed, all those movies are same in terms that many people are eaten or just killed, though. I had always wondere...
