- June 29, 2021
- October 25, 2022
Marketing Tips: Be the First Penguin! Only Passion Drives the World Forward
Beyond the logic I repeatedly and knowingly tell my assistants to think logically at work. On the other hand, I must admit the world filled with believers in logical thinking like me must be super boring. In Japan these days, the word, EBPM, becomes popular: the abbreviation for “evidence-based policy making.” From my experience of working as a government official, I can understand it could be the principles of behavior for government agencies for accurate budgeting. Negative effects, however, may be larger to improve people’s lives. First penguins are not logical Think about it. Bill Gates (Microsoft), Larry Ellison (Oracle), Jeff Bezos (Amazon)—these people couldn’t have had firm evidence for their business because they developed what had not existed yet. In order to drive the world forward, EBPM is not enough or even an obstacle, and on the contrary, we need human pathos or passion. Another good example would be […]