hokkaido– tag –

Sapporo, the capital city of Hokkaido, is famous as a place for test marketing. Many businesses test pre-release products because its age structure of population is almost the same as that of the whole country. In addition, the city has no strong characteristics or specific tendency in culture; the people are considered to like new things. Maybe it's because Hokkaido doesn't have a long history, different from other areas in the main land of Japan.

【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous...

Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th...

The most popular sport in Japan is still baseball. Every summer, the Japan national high school baseball championship takes place by the teams going through the elimination tournaments held in all the 47 prefectures. Hokkaido representative teams were always weak and lost in the first round of the championship in most cases.