2020– date –
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Portrait Mode
Have you ever used the portrait mode of your Iphone camera? It uses the combination of two different lenses, plus data algorithm to reach an effect similar to what the optical lens of high-end cameras makes. Even though it's still a not-... -
Frank Lloyd Wright’s Imperial Hotel in Japan
【The hotel was intact even after the Great Kanto Earthquake】 The Imperial Hotel was built in 1923, demolished in 1967. Only the entrance is still left as a museum in a small city in Aichi prefecture, far away from Tokyo where it was or... -
How to Make a Wooden Chair #5
【Tense chemistry made in the process】 No matter how many times they have gone through the same process, the product development team gets tense when presenting the first prototype of a new design to designers and receiving their initia... -
Volunteering in Japan
About this time last year, when I was still a student, I volunteered to help out at the Higashikawa-Town cycling competition. These were my friends from China, Taiwan and Vietnam. It was the first time I worked as a volunteer in Japan. W... -
What Is the Real Purpose of Branding?
【The identity of hydra】 Do you know creatures called hydra? Even if being cut in pieces (three, for example), they completely re-produces the three fragments to become three organisms, namely three hydras. If we acquire the super abili... -
How to Make a Wooden Chair #4
【Collaboration with Riki Watanabe】 The above is the full-scale drawing of the RIKI WINDSOR collection, one of our chair collections. The development started in 1981 as the first collaboration project with a late renowned Japanese produ... -
Early Summer Night’s Dream
I have always been a city kid since I was born. I used to walk through a concrete city and barely get any chance to see nature. One of my hobbies at that time is to go to concerts in a stadium holding thousands of people. Once in a while... -
We May Care Too Much about Small Things
In our factory tour, what attracts many people especially coming from overseas are the tools neatly aligned on the walls or shelves. Some people even said "This is a proof of quality!" That may look too detail-oriented and be a factor of low productivity, but taking such small steps would enable us to realize our high-quality furniture production. -
How to Make a Wooden Table
【The one and only piece of furniture】 "Could you engrave the names of all family members on the back of the tabletop?" This inquiry well expresses the character of IPPONGI, one of our table collections. People who order this collection... -
Sudden Rain
While I was walking to work, it started raining cats and dogs. The road became muddy and suddenly the walk to work felt longer than ever. Just like the majority of the people, I personally dislike rain since I was a kid. Rain ruins plans...