hokkaido– tag –

A deep, often humorous analysis of Japan's "floor life" culture. We examine the architectural wisdom of tatami, the ritual of removing shoes, and the political reasons why the most comfortable sofa still can't beat the floor. As a furniture maker, I discuss this cultural paradox and introduce the design philosophy behind our MOLA sofa—a personal hideout designed for true, unrestricted relaxation.

Being from Hokkaido is a conversational superpower, unlike the "handicap" of being from Northern Kanto. But while our seafood is world-class, our design has often been "stuck in the 80s." Explore how architect Sou Fujimoto is changing Hokkaido's image—and why I need you to buy Tsuboya’s sweets so they can eventually buy our furniture!

We shared the kind of misery that forges a very Japanese, unbreakable bond. I subjected my Chairman to the cheapest hotels worldwide—often in rooms where you couldn't open a suitcase. Now, the new Royal Park Canvas in Sapporo offers a blueprint for sustainable travel, built with the quality and consciousness that finally won his approval.

【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W...

Last year, a bear in Hokkaido didn't just attack—it hunted. Join me as I explore the disturbing shift in bear behavior, the collapse of Japan’s "buffer zones," and why the act of making furniture is a vital defense against the deadly consequences of leaving nature alone.

【Trick-or-treating in Hokkaido】 Did you know that the history of trick-or-treating at Halloween in North America was not so long? It started about in 1930, while Halloween itself has a long history of more than 2000 years. As you may k...

Hokkaido has been Japan's favorite destination for 15 years, but for brands, it's a gauntlet. Explore the unique "Dosanko" psychology—a blend of pioneering spirit and rebellion that rejects Tokyo trends in favor of true innovation. Learn why surviving in Sapporo is the ultimate seal of quality.

【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous...

Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th...

Which season do you like best? My favorite is autumn. After the extremely hot days of summer, everything is dyed in red, like wearing makeup. Of course, the autumn leaves soon wither, but their short lives make the autumn scenery look mo...